Bureau, New Delhi
Big Outdoor, Australia's newest digital out of home (OOH) media company specialising in digital billboards, launched in Brisbane. Founder and CEO Phil Eastwood is a former national commercial director at oOh!media.
"The large outdoor media suppliers have become ‘generalists' with their focus diluted by selling across multiple outdoor environments," says Eastwood.
"With digital OOH now accounting for 56% of total net media spend, large format digital billboards are the largest contributor and there is a need for a sharp focus to put back on the true power and impact big digital billboards deliver.
"Our vision is to be the undisputed experts in digital billboard advertising in Australia by providing market leading service, innovation and insights and by driving meaningful solutions and revenue growth for our customers and partners."
Big Outdoor launched with 45 billboards in Queensland and a national plan for acquisitions and organic growth.
"Our goal is to have 150 plus digital billboards in the ground by the end of 2021 and have the road map to delivering that plan," says Eastwood. Richard Maund, a former state sales director at oOh!media, is heading sales and marketing.
"We are passionate about big digital billboards and we will lead the market in simplifying and increasing the effectiveness of the world's most enduring advertising format to drive stronger returns for our customers and partner," he says. "We are unapologetically proud of this position."
BIG Outdoor has also appointed former senior JCDecaux executive Dean Cadee as sales director Victoria and is in the final process of finalising a sales director for NSW. Eastwood says the team is passionate about big digital billboards.
"We are excited and focused to continue our investment in growing a national network of aesthetically pleasing digital billboards in the most desirable locations around the country and lead the OOH industry with market-first integration of technological innovation across every facet of the consumer journey," he says.