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Ullu App launches its new web series, ‘The Bull of Dalal Street’ through OOH

05, March, 2020

Aarti Pahwa, New Delhi

Executed by Global Advertisers, the campaign has been deployed at various key locations of Mumbai.
  • Billboard | Traditional Media #Pedder Road, Mumbai
    Media Price: INR 6,00,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Dadar Tilak Bridge, Mumbai
    Media Price: INR 1,75,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Bandra WEH, Mumbai
    Media Price: INR 90,00,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 3,00,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Vakola Flyover , Mumbai
    Media Price: INR 5,00,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Vakola Flyover , Mumbai
    Media Price: INR 4,50,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Vile Parle, Mumbai
    Media Price: INR 5,00,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Juhu Tara Road, Mumbai
    Media Price: INR 3,50,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Juhu Tara Road, Mumbai
    Media Price: INR 5,00,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #New link Road, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #New link Road, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #Marine Drive, Mumbai
    Media Price: INR 12,50,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Billboard | Traditional Media #New link Road, Mumbai
    Media Price: INR 4,50,000 PM
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in

Introduction

U llu App is all set to give the Netflix and Amazon Primes a run for their money! At least in India! While the Netflix and Amazon Primes of the OTT world are wooing the urban youth, there's Ullu App totally targeting not just the urban and rural but an all-round massy audience! ULLU app which is now available for viewing has been working on interesting content, content that's for everyone! Now, the App has come up yet another interesting web-series titled 'The Bull Of Dalal Street'. To make noise, the app has engaged India's premier OOH agency, Global Advertisers for the outdoor promotion in Mumbai.

Campaign Details

The objective behind the campaign is to generate awareness about the new series. Using the strategical planning tool, the campaign was planned and spread across the city considering the relevant touchpoints for the brand through billboards, unipoles, gantry etc. A rich media mix of formats has been incorporated to give a wider dimension to the campaign.

Key Quotes

Ullu Digital's Commercial Head, Anjali Raina discussing Ullu App's outdoor campaign, said, "On behalf of Ullu Digital, I would like to say thank you for all the hard work, coordination and the way our OOH campaign has been executed by Global Advertisers' team. The executed campaign has brought us great reviews and feedback in such a short amount of time. We look forward to a long working association with Global Advertisers. Once again, thank you for your hard work and commitment which isn't always an easy job. Impressive and well executed."

While sharing how the vantage points were chosen for the campaign Neerav Chedda, Media Planner, Global Advertisers Pvt. Ltd, said, "While executing an outdoor campaign, what we keep in mind is the target audience. In the case of Ullu App, the target audience is anyone and everyone between the ages of 20-35. We brainstormed about where we are most likely to find people from this age bracket. The answer was, outside colleges, malls, and beaches. So, that's where we put up the hoardings."

Kiran Dedhia, VP (Marketing & Sales), Global Advertisers, voiced a similar strategy in his statement, "OTT brands being one of the largest consumers of OOH media space drove us to plan out a campaign which stands out among competitors. Our approach was to concentrate upon volume to gain frequency, which was leveraged with constant communication at congregation points, nodal points, and main arterial routes."

Echoing the statement, Amit Gupta, Director, Global Advertisers, said, "Yes, our agency is absolutely thrilled, pleased & proud to be the outdoor media partner for Ullu App. It's been a pleasure to be working together with a home-grown brand such as Ullu."

 

Past campaign of Global Advertisers

Global advertisers has worked for the below mentioned clients in the past

Tags :  OOH Global Advertisers Ullu App The Bull of Dalal Street Anjali Raina Neerav Chedda Kiran Dedhia Amit Gupta

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