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Milestone Brandcom unveils quirky OOH campaign for HDFC ERGO Health Insurance

03, March, 2020

Aarti Pahwa, New Delhi

HDFC ERGO Health’s 'Bad news – Good news' campaign gives customers the “good news” of benefits post its acquisition
  • Unipole | Traditional Media #Golf Course Road, Gurgaon
    Media Price: INR 5,00,000 PM
    Contact Person: Mukesh Gupta | Graphisads
    Contact Details: +91 9871692007 | graphisads@graphisads.com
  • Unipole | Traditional Media #NH-8 (Delhi), Delhi
    Media Price: INR 12,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Smart Bus... | Traditional Media #CST, Mumbai
    Media Price: INR 90,000 PM
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
  • Bus Shelter | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 75,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Smart Bus... | Traditional Media #Marine Drive, Mumbai
    Media Price: INR 2,50,000 PM
    Contact Person: Veena | Symbiosis Advertising
    Contact Details: +91 9820555055 | symbiosisadvertising@gmail.co
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: INR 8,50,000 PM
    Contact Person: Parvez Khan | Accord Advertising
    Contact Details: 9892164010 | parvez@accordadvertising.com
  • Billboard | Traditional Media #Mahim, Mumbai
    Media Price: INR 4,50,000 PM
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Gantry | Traditional Media #DND Flyway, Noida
    Media Price: INR 5,75,000 PM
    Contact Person: Anant Kumar Sharma | NAKS CREATORS
    Contact Details: 9891991525. | Naks.creators@gmail.com
  • Unipole | Traditional Media # Panchsheel, Delhi
    Media Price: INR 6,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Smart Bus... | Traditional Media #Srinivaspuri, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media #Srinivaspuri, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Billboard | Traditional Media #Airport Road, Chennai
    Media Price: INR 2,50,000 PM
    Contact Person: Vijay Balwani | TDI International India Ltd.
    Contact Details: +91 9312887023 | vijay.balwani@tdiindia.com
  • Smart Bus... | Traditional Media #Nandhambakkam, Chennai
    Media Price: INR 1,50,000 PM
    Contact Person: Mr. Kannan | Skyrams Outdoor advertisement
    Contact Details: 8344166600 | kedar@skyrams.com
  • Smart Bus... | Traditional Media #Anna Nagar, Chennai
    Media Price: INR 1,25,000 PM
    Contact Person: Shailesh Loni | Laqshya Media
    Contact Details: +91 9920591805 | shailesh.loni@laqshyagroup.co
  • Smart Bus... | Traditional Media #Mylapore , Chennai
    Media Price: INR 1,25,000 PM
    Contact Person: Shailesh Loni | Laqshya Media
    Contact Details: +91 9920591805 | shailesh.loni@laqshyagroup.co
  • Smart Bus... | Traditional Media #Nungambakkam, Chennai
    Media Price: INR 1,25,000 PM
    Contact Person: Shailesh Loni | Laqshya Media
    Contact Details: +91 9920591805 | shailesh.loni@laqshyagroup.co
  • Billboard | Traditional Media #Karkhana, Hyderabad
    Media Price: INR 1,20,000 PM
    Contact Person: Srinivas | Icon Media Pvt. Ltd.
    Contact Details: +91 9393335553 | iconhyd@rediffmail.com
  • Bus Shelter | Traditional Media #Balnagar, Hyderabad
    Media Price: INR 40,000 PM
    Contact Person: Rajender Kumar | UNI ADS Limited
    Contact Details: +91 9849015070 | reach@uniads.com
  • Bus Shelter | Traditional Media #Begumpet, Hyderabad
    Media Price: INR 40,000 PM
    Contact Person: Rajender Kumar | UNI ADS Limited
    Contact Details: +91 9849015070 | reach@uniads.com
  • Billboard | Traditional Media #Masab Tank, Hyderabad
    Media Price: INR 2,60,000 PM
    Contact Person: Sanjay | Prakash Arts
    Contact Details: +91 9885156144 | hyd@prakasharts.com
  • Billboard | Traditional Media #Begumpet, Hyderabad
    Media Price: INR 1,50,000 PM
    Contact Person: Sanjay | Prakash Arts
    Contact Details: +91 9885156144 | hyd@prakasharts.com
  • Billboard | Traditional Media #Jubilee Hills, Hyderabad
    Media Price: INR 4,00,000 PM
    Contact Person: Shaik Aslam | Ad Age Advertising
    Contact Details: +91 9949600009 | adagemarketing@yahoo.com
  • Billboard | Traditional Media #Karkhana, Hyderabad
    Media Price: INR 1,00,000 PM
    Contact Person: Sanjay | Prakash Arts
    Contact Details: +91 9885156144 | hyd@prakasharts.com
  • Bridge Panel | Traditional Media #Hitech city, Hyderabad
    Media Price: INR 4,00,000 PM
    Contact Person: Srinivas | Icon Media Pvt. Ltd.
    Contact Details: +91 9393335553 | iconhyd@rediffmail.com
  • Metro Signage | Traditional Media #Airport Road, Delhi
    Media Price: INR 5,00,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i

Introduction

HDFC Limited has recently acquired Apollo Munich Health Insurance (Apollo Munich) and hence the company is renamed as HDFC ERGO Health Insurance. While embarking on this new journey, customers of HDFC ERGO Health will enjoy an enhanced customer experience, supported by innovative processes and new-age technology. This acquisition will now help in building trusts amongst our new and existing customers as they will a part of the reputed HDFC family.

Campaign Details

Keeping this thought in mind, HDFC ERGO Health has come up with a new OOH campaign titled ''Good news', this is to ensure customers are aware of the benefits this acquisition has to offer them. Considering the Pan India presence of the brand, OOH happened to be one of the best suited communication platform. Strategically designed and handled by Milestone Brandcom, the campaign has been crafted to deliver 'Good News' to the customers.

The campaign creates awareness about the acquisition and builds trust amongst our new and existing customers. It rightly emphasizes on the fact that, HDFC ERGO Health settles one claim in every 2 minutes and has a vast network of 10,000+ cashless hospitals.

The campaign has been executed in approximately 17 cities. Moreover, the campaign has been integrated on various media formats to give a wider dimension to the campaign. The media mix includes formats like Billboards, Unipoles, bus shelters etc. The dynamic approach also includes the display of this announcement on BEST buses in the city.

Key Quote

Commenting on the campaign,  Anuj Tyagi, MD & CEO, HDFC ERGO Health Insurance Ltd said, "The acquisition of Apollo Munich Health Insurance, now HDFC ERGO Health, by HDFC Ltd has opened a galore of benefits for both our current and prospective policyholders. Many of HDFC ERGO General's best practices, including 10,000+ cashless network, hassle-free policy issuance and quick customer support are being followed by HDFC ERGO Health as well. Our new campaign has been strategically executed to disseminate 'Good News' to our existing and potential customers".

Introduction to Milestone Brandcom Planning tool

The impact through media has been created by strategic media vehicles, but what leaves a lasting impact in the mind of the viewer is undoubtedly the strategy backed planning used for the campaign. The agency had mapped the TG, their congregation and their typical day part analysis to develop the best plan that yields the most effective impact.

Past campaigns of Milestone Brandcom

Milestone Brandcom has worked on the below mentioned clients in the past

Tags :  Milestone Brandcom HDFC Ergo Anuj Tyagi Good news Apollo Munich

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