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Bank of Baroda rides Kochi Metro for greater brand connect and visibility

27, February, 2020

Aarti Pahwa, New Delhi

Executed on Vijaya OOH media property, the brand targets more than 32 Lac audiences spread over 23 stations & 24 kms for its new outdoor transit branding on Kochi Metro.
  • Train Wrap... | Transit Media #Kochi Metro - Cochin University
    Media Price: INR 15,00,000 PM
    Contact Person: Pradeep Kumar | Vijaya Advertising
    Contact Details: +91 9900191045 | pradeep.kumar@vijayagroup.in

Introduction

I n a very unique and one of a kind campaign in the BFSI segment, Bank of Baroda has decided to wrap the Kochi Metro in its own colours. Launched in February 2020, the campaign is gaining eyeballs with its simple brand messaging and catchy conversations playing inside the train.

Campaign Details

In association with Vijaya OOH Media, which handles the advertising rights of this premium property, the bank planned to tap majorly 32 lac unique eyeballs in a month by displaying its features and services through Metro Wrap. The bank has signed up for Train Wrap for 3 months. with nearly 1 lac customers on boarded daily, it is fast expanding its breadth across markets and gaining significant traction in the Sec A & A+ audience.

The brand has been utilising the OOH medium in the past for the brand promotion; however, this time brand also tried to capture the transit format to engage a larger number of audience in the fastest manner possible.

Key Quote

Pradeep Kumar, Chairman and Managing Director, Vijaya OOH Media says that the Bank of Baroda campaign is a strikingly impactful execution of a strong brand positioning targeting the right audience; the young, urban audiences who commute daily on the Kochi Metro. The Metro Wrap ensures that almost all commuters experience the message. We are privileged to be a part of a campaign promoting such a brand."

Past campaigns of Vijaya OOH media

Vijaya OOH Media has executed campaigns for the below mentioned clients in the past.

Tags :  OOH Bank of Baroda Kochi Metro Vijaya OOH Media Pradeep Kumar

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