Introduction

M arketing is quite a competitive field. It's all about staying ahead of your competitor all the time. On one hand, companies look to deliver better quality products, improve their service and even offer great discounts to enhance sales. On the other hand, the brands also take a dig at their competitors through advertising campaigns and social media handles.

Campaign Details

Recently, two separate subsidiaries from confectionery brand Mondelez India, Cadbury silk and Cadbury 5 Star engaged themselves in a similar ad war. When every brand around us was celebrating mush and love, 5 Star took an amazingly authentic and real take on Valentines Day – it’s like any other day. We found their awesome outdoor campaign celebrating so many of us who are really doing nothing on Valentine’s Day. It was even more amazing, because it involved a playful banter with a brand from their own family – Dairy Milk Silk. 

Cadbury Silk put up an outdoor hoarding in Mumbai, especially for this valentine's day. It said, "How far will you go for love?" Shortly, there came another hoarding right next to that of Cadbury Silk. This was from Cadbury 5 Star. The hoarding said, "Nah I'm fine here. Eat 5 Star, Do Nothing".

This advertising war dates back to the beginning of advertising. When things get heated up, companies tend to deviate from their focus and start attacking their competitors directly. Thanks to their efforts - consumers get entertained watching these interesting stabs Brands take at one another.