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Face Off- Cadbury’s ‘How far will you go for love?’ vs 5 Star ‘Nah I’m fine here’

26, February, 2020

Aarti Pahwa, New Delhi

Recently, two separate subsidiaries from confectionery brand Mondelez India, Cadbury silk and Cadbury 5 Star engaged themselves in an ad war.
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Danish Pettiwala | Simca Advertising
    Contact Details: 9819317632 | danishsimcaadvertising@gmail.
  • Billboard | Traditional Media #Gomti Nagar, Lucknow
    Media Price: INR 40,000 PM
    Contact Person: Vikas Khandelwal | Jagran Engage
    Contact Details: +91 9336237978 | vikask@jagranengage.com
  • Billboard | Traditional Media #Faizabad Road, Lucknow
    Media Price: INR 90,000 PM
    Contact Person: Mahendra Dev Dixit | Sigma Trade Wings
    Contact Details: +91 9415501901 | stwings@stw.co.in
  • Billboard | Traditional Media #Gomti Nagar, Lucknow
    Media Price: INR 90,000 PM
    Contact Person: Mahendra Dev Dixit | Sigma Trade Wings
    Contact Details: +91 9415501901 | stwings@stw.co.in
  • Billboard | Traditional Media #Kaiser Bagh Bus Stand , Lucknow
    Media Price: INR 35,000 PM
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Billboard | Traditional Media outside Malls, Lohia Path, Lucknow
    Media Price: INR 96,000 PM
    Contact Person: Vikas Khandelwal | Jagran Engage
    Contact Details: +91 9336237978 | vikask@jagranengage.com
  • Billboard | Traditional Media #Khuramnagar Chauraha, Lucknow
    Media Price: INR 75,000 PM
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media #Kapoorthala, Lucknow
    Media Price: INR 60,000 PM
    Contact Person: Rajneesh Rawat | Origins Advertising (P) Ltd.
    Contact Details: +91 9839177000 | info@origins.co.in
  • Billboard | Traditional Media #Aishbagh , Lucknow
    Media Price: INR 50,000 PM
    Contact Person: Mahendra Dev Dixit | Sigma Trade Wings
    Contact Details: +91 9415501901 | stwings@stw.co.in
  • Billboard | Traditional Media #Kalyanpur Crossing, Kanpur
    Media Price: INR 27,000 PM
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media #Civil Lines, Kanpur
    Media Price: INR 40,000 PM
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media outside Malls, GT Road, Kanpur
    Media Price: INR 30,000 PM
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media #GT Road, Kanpur
    Media Price: INR 33,000 PM
    Contact Person: Bikramaditya Routra | Selvel Media Services Pvt Ltd
    Contact Details: +91 9336274146 | selvel.kanpur@gmail.com
  • Billboard | Traditional Media #Civil Lines, Kanpur
    Media Price: INR 41,000 PM
    Contact Person: Sheikh Faizan | Day Night Media Pvt. Ltd.
    Contact Details: +91 7607332385 | sheikh.daynight@gmail.com
  • Unipole | Traditional Media #Mohali, Chandigarh
    Media Price: INR 1,25,000 PM
    Contact Person: Biswadeep Dutta | Selvel Media Services Pvt Ltd
    Contact Details: +91 9814004330 | selvelchandigarh@gmail.com
  • Bus Shelter | Traditional Media #Mohali, Chandigarh
    Media Price: INR 80,000 PM
    Contact Person: Ashok Kumar | Taksh Media
    Contact Details: +91 9915719585 | takshmedia@gmail.com
  • Smart Bus... | Traditional Media #Mohali, Chandigarh
    Media Price: INR 65,000 PM
    Contact Person: Ashok Kumar | Taksh Media
    Contact Details: +91 9915719585 | takshmedia@gmail.com
  • Unipole | Traditional Media #Mohali, Chandigarh
    Media Price: INR 85,000 PM
    Contact Person: Jaskirat Singh | Atlas Outdoors
    Contact Details: +91 9216888888 | atlasoutdoors.ldh@gmail.com
  • Unipole | Traditional Media #Mohali, Chandigarh
    Media Price: INR 1,00,000 PM
    Contact Person: Biswadeep Dutta | Selvel Media Services Pvt Ltd
    Contact Details: +91 9814004330 | selvelchandigarh@gmail.com

Introduction

M arketing is quite a competitive field. It's all about staying ahead of your competitor all the time. On one hand, companies look to deliver better quality products, improve their service and even offer great discounts to enhance sales. On the other hand, the brands also take a dig at their competitors through advertising campaigns and social media handles.

Campaign Details

Recently, two separate subsidiaries from confectionery brand Mondelez India, Cadbury silk and Cadbury 5 Star engaged themselves in a similar ad war. When every brand around us was celebrating mush and love, 5 Star took an amazingly authentic and real take on Valentines Day – it’s like any other day. We found their awesome outdoor campaign celebrating so many of us who are really doing nothing on Valentine’s Day. It was even more amazing, because it involved a playful banter with a brand from their own family – Dairy Milk Silk. 

Cadbury Silk put up an outdoor hoarding in Mumbai, especially for this valentine's day. It said, "How far will you go for love?" Shortly, there came another hoarding right next to that of Cadbury Silk. This was from Cadbury 5 Star. The hoarding said, "Nah I'm fine here. Eat 5 Star, Do Nothing".

This advertising war dates back to the beginning of advertising. When things get heated up, companies tend to deviate from their focus and start attacking their competitors directly. Thanks to their efforts - consumers get entertained watching these interesting stabs Brands take at one another.

Tags :  OOH Cadbury Silk Cadbury 5 Star Mondelez India

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