National Stories

Time to declutter your home, says Rustomjee’s new OOH campaign

20, February, 2020

Aarti Pahwa, New Delhi

Picking up on the idea of moving into a new home, Rustomjee has created a campaign which everyone can relate to.
  • Billboard | Traditional Media #Tulsipipe Road, Mumbai
    Media Price: INR 2,00,000 PM
    Contact Person: Santosh Smith | Capital World Media
    Contact Details: +91 7738331222 | santosh@capitalgroup.me

Introduction

Moving can be a very stressful time in life. Along with all the hassle of changing addresses, arranging help and getting utilities lined up, there is all the stuff in the house. The easiest thing to do is get rid of all non-essentials before you have to start packing and minimalize your life. Picking up on the idea of moving into a new home, an iconoclastic developer, Rustomjee has created a campaign which everyone can relate to.

Innovation Details

The entire process of packing up and moving to a home can be quite an experience and while it may not always be easy to let go of some belongings, moving home is the perfect time to de-clutter and create new memories. What’s more, with OC ready homes at Global City Virar (W) families can start settling in immediately. No more waiting to start a new life in the 1 and 2 BHK homes which come at very reasonable price points.  Translating this though into an outdoor campaign, an imagery of a loaded truck transiting the household stuff has been designed on a hoarding at a prominent location in Mumbai with exiting copy in sync with the offer ‘Ready-To-Move-In homes at Rustomjee along with the price in Mumbai.’

Key Quote

Commenting on the campaign Percy S. Chowdhry, Director, Rustomjee Group, said, “At Rustomjee we believe in constant innovation whether it is in design, concept or branding. What we do is driven by deep rooted understanding of our buyers. The entire premise of the campaign is to underscore the point that Avenue D1, part of our 200+ acre township in Virar offers ready to move in homes & a list of amenities so every buyer lives the maximum life. The OC ready homes simplify the entire process of buying a home and settling into the dream life, the maximum life. This is why the campaign depicts the actual process that a family would experience – packing boxes, getting rid of clutter and loading up a truck to move into your new home.”

Tags :  OOH Rustomjee Global City Virar Innovation Percy S. Chowdhary

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