National Stories

Swiping Right Done Right, says Tinder OOH campaign

18, February, 2020

Aarti Pahwa, New Delhi

Planned & executed by Havas Media, Tinder’s new #SwipeStories campaign.
  • Signage | Mall Media #Galleria Market, Gurgaon
    Media Price: INR 5,00,000 PM
    Contact Person: Devraj Vishwakarma | Tycoon Group
    Contact Details: +91 9888659237 | devraj.v@tycoongroup.in
  • Digital Signage | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: INR 20,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Signage | Mall Media #Good Earth City Centre Mall, Gurgaon
    Media Price: INR 1,00,000 PM 10 sec in every 3 min one slot to be sold in 150000
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Signage | Mall Media #DLF Mall of India, Noida
    Media Price: INR 3,00,000 PM 10 sec in every 3 min one slot to be sold in 300000
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • LED Screens | Commercial Complex Media #Gurgaon IT Park, Gurgaon
    Media Price: INR 5,00,000 PM Part of a Set Plan 0 for Days
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Signage | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: INR 3,50,000 PM 10 sec in every 3 min one slot to be sold in 350000
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Screen | Traditional Media #Connaught Place, Delhi
    Media Price: INR 7,00,000 PM
    Contact Person: Naagesh Sakkarwall | Rajdeep Publicity P. LTD.
    Contact Details: +91 8766099700 | nageshsakkarwal@rajdeepgroup.
  • Wall Mounted... | Airport Media #New Delhi Airport
    Media Price: INR 15,00,000 PM
    Contact Person: Rajneesh Dhawan | Times OOH
    Contact Details: +91 9212100470 | rajneesh.dhawan@timesgroup.co
  • Billboard | Airport Media #Bengaluru Airport
    Media Price: INR 15,00,000 PM
    Contact Person: Raheel Amjad | JCDecaux
    Contact Details: +91 9886131009 | raheel.amjad@jcdecaux.co.in
  • Wall Panel | Transit Media #Mumbai Metro
    Media Price: INR 9,60,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Billboard | Traditional Media #Pedder Road, Mumbai
    Media Price: INR 6,00,000 PM
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Mahesh Behera | Bright Outdoor Media Pvt. Ltd.
    Contact Details: +91 9930252008 | brightoutdoor@gmail.com
  • Backlit Box | Airport Media #Mumbai Airport
    Media Price: INR 35,00,000 PM
    Contact Person: Devika K | Times OOH
    Contact Details: 9820869604 | devika.khare@timesgroup.com
  • Backlit Box | Airport Media #Mumbai Airport
    Media Price: INR 11,00,000 PM
    Contact Person: Devika K | Times OOH
    Contact Details: 9820869604 | devika.khare@timesgroup.com
  • Unipole | Traditional Media #Brigade Road, Bengaluru
    Media Price: INR 3,50,000 PM
    Contact Person: Chandru Bhavani | Bhavani Enterprises
    Contact Details: +91 9845044288 | marketing@bhavanienterprises.
  • Unipole | Traditional Media #Audugodi Main Road, Bengaluru
    Media Price: INR 4,00,000 PM
    Contact Person: Mr. Ganesh | Lohit Ads
    Contact Details: 9945066008 | Lohitads@gmail.com
  • Building Facade | Traditional Media #Jogeshwari, Mumbai
    Media Price: INR 10,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Screen | Traditional Media #Lower Parel, Mumbai
    Media Price: INR 10,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com

Campaign Details

 Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely eye catching OOH campaign. Executed by its OOH agency, Havas Media, the brand has rolled out a campaign talking about the various Tinder stories and experiences called #SwipeStories. Using an amalgamation of traditional and ambient formats, the campaign is visible in Delhi NCR, Bangalore and Mumbai. Each media format was selected to play a unique role in meeting the objective of the campaign substantiating the strategic approach.

Key Quotes

Ankit Rastogi, Jt. Managing Director, Havas Media, said, "OOH medium works best with the combination of various factors, i.e., Media Planning, Impactful Creative, Communication Design and Timings. When all of these get combined, the medium has the capability to outperform. And Tinder has successfully applied this mantra by putting their brand at the right location at the appropriate time."

Introduction to Havas Media Planning tool

The Tinder campaign that is aimed at a mass impact was carefully planned through Havas Media's in-house tool, Tuetr. the agency executed this campaign identifying congregation points, nodal points, and main arterial road of each of the cities through Teutr.The buying team efficiently hand-picked those assets to guarantee the best impact. The agency managed to kick off the campaign with its full impact.

Past Experience of Havas Media

Tags :  Havas Media Tinder OOH #SwipeStories Ankit Rastogi Teutr

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