National Stories

PETA India urges students to show their love for animals this Valentine’s Day

18, February, 2020

Aarti Pahwa, New Delhi

PETA calls young people across India to show animals some love by choosing delicious, heart-healthy vegan meals.
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Introduction

W ho advises you to break up on Valentine's Day? People for the Ethical Treatment of Animals (PeTA) India definitely does, and it's all for a good cause. For they are not advising you to break up with the love of your life, but with "chicks" so that you give them a new lease of life.

Campaign Details

To stop cruelty against animals and encourage people to switch to veganism, the animal rights group People for the Ethical Treatment of Animals (PETA) came up with an awareness campaign ahead of Valentine's Day. The brand has placed creatives that offers some surprising advice: "Break Up With This Hot Chick." But the "chick" is a chicken - and the campaign goes on to encourage students to go vegan. The campaign is executed by The Media Ant.

PETA India - whose motto reads, in part, that "animals are not ours to eat" and which opposes speciesism, a human-supremacist worldview - has placed the creatives outside universities in Bengaluru, Chennai, Delhi, Hyderabad, Pune and Mumbai.

Key Quote

"All animals, from humans to hens, feel pain and fear, love their families, and value their own lives," says PETA India Campaigner Radhika Suryavanshi.

"This Valentine's Day, PETA India is calling on young people across India to show animals some love by choosing delicious, heart-healthy vegan meals."

Past campaigns of The Media Ant

The Media Ant has also executed campaigns for the below mentioned clients in the past.

Tags :  OOH Peta India The Media Ant Radhika Suryavanshi

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