Aarti Pahwa, New Delhi
G lobal content leader Lionsgate's OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore, Chennai and Pune, promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases Lionsgate Play as the platform of choice for premium Hollywood content.
Lionsgate Play offers customers in India more than one thousand hours of blockbusters across all genres including award-winning feature films and unscripted content from the studio house. With Valentine's Day and Oscars just around the corner, the campaign exhibits a remarkable line up of movies such as La La Land, Wonder, The Hunger Games Saga, Babel, How to Be a Latin Lover, Juno, Monster's Ball and many more which consumers can stream on partner platforms of Lionsgate - Airtel Xstream, Vodafone Play and Idea Movies & TV.
Commenting on the campaign, Rohit Jain MD Lionsgate South Asia, said "Our primary intent has always been to provide our audience with a stellar movie collection to suit every mood, occasion and choice of genre. Our latest campaign, #WhereElse provides a one stop destination for audiences to some award-winning films across categories and with Valentine's Day and the Oscars taking place this month, Lionsgate Play will stream the best of Oscar winning and romantic movies of all time."
Ankit Rastogi, Jt. Managing Director, said, "OTT platforms are an esteemed category for us and we are really glad to have worked with Lionsgate on this campaign. What's interesting about the campaign is the fact that the brand has applied the rationale of combining the efficiency of traditional media networks along with impactful large formats which has helped create a rapid cover build. We cater to an audience which is always on the go and same is the TG for OTT platforms. This campaign has been an exciting opportunity in bringing their target audience closest to their brand with maximum brand visibility at the most prominent media.