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Nandanam Walls now wear new colours

28, January, 2020

Aarti Pahwa, New Delhi

Muthoot Brand will have the distinction of being the first ever Brand to take up Semi Naming Rights and brand the entire Metro Station in the History of Chennai Metro Rail.
  • | Transit Media #Chennai Metro Rail Limited
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mr. Bala | Mark Metro
    Contact Details: +91 72992 88888 | bala@markmetro.in

Introduction

India's leading financial group- Muthoot has acquired the station branding rights of Nandanam Metro Station. The station will now be called as 'Muthoot Nandanam Metro Station'. 

Nandanam is a premium area located in Mount Road. Mount Road is the most important arterial road in Chennai and is also considered to be the Heart of Chennai city. This main arterial road connects all the major networking roads in Chennai. Nandanam Signal is the top busiest junction in Chennai and more than 8 lac vehicles pass through this signal on a given day. The station is a perfect destination to target office goers with head offices of various big organisations located in the same region.  The exclusive advertising rights of Chennai metro are with Mark Metro.

Metro Station branding is one of the fasted growing advertisement medium in Chennai. There has been a very steep increase in passenger usage and according to the recently released stats by CMRL.  The passenger traffic has increased manifold with more passenger conversation from the other forms of transportation like public busses and sub-urban trains etc.

Key Quote

R. Balamurugan, General Manager - Sales, Mark Metro, said, "We are delighted to have a leadership brand like Muthoot Group as the first brand to take up the branding rights of the Metro Station. This is also first of its kind branding in South India. Initially we have presented so many options finally they have opted for Nandanam Metro Station due to the location advantage. We are happy for that. Muthoot Brand will have the distinction of being the first ever Brand to take up Semi Naming Rights and brand the entire Metro Station in the History of Chennai Metro Rail. Metro station is a new landmark for the Chennai as well as conventional media, generating the required buzz and PR for the brand and for us. This innovation will City and Muthoot's branding of Nandanam station has become the 'talk of the town' with this innovation, both on social media be the trend setter in outdoor advertising in South of India."

He further added, "Chennai being a 'Hoarding free' city, with very few small sized hoardings scattered around the city, has sparse visibility in terms of eyeballs.  With the advent of Metro stations, Semi Naming Rights will be good options for brand building. Most of the Metro Stations in Chennai Phase 1 operation located on the arterial roads like Anna Salai (Airport Road), 100 Feet Road and Poonamalle Road covering the Premium locations in Chennai. We are in discussion with few brands who are likely to take-up Naming Rights in other Metro Stations soon.

Past Experience of Mark Metro

Mark Metro has also worked for the below mentioned clients in the past

Tags :  OOH CMRL Muthoot Group Mark Metro R. Balamurugan

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