Aarti Pahwa, New Delhi
MOMS Outdoor Media Solutions, an OOH specialist wing of Madison World has promoted Jayesh Yagnik from COO to CEO. As CEO, MOMS, Jayesh will be responsible for driving the marketing initiatives, strategy planning, establishing short and long-term objectives for the company, ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the annual plan, spearheading the MOMS team Pan-India and also paving the roadmap for the overall businesses for MOMS.
Jayesh commands over 20 years of experience in the Indian OOH industry. He started his outdoor career with TDI International India and later moved to MOMS where he has handled different roles, starting from the managerial level to now the CEO. He has been a part of the MOMS from more than 17 years now.
Vikram Sakhuja, Group CEO, Madison Media, said, "Jayesh Yagnik has been promoted from COO to CEO, MOMS. This recognises the strong growth and performance that MOMS has registered under his independent leadership. Jayesh has played an instrumental part in the specialist agency's growth while leading different teams, bagging various accounts/mandates and ideating path-breaking campaigns for the clients. He has also been a speaker on OOH forums, contributing to the industry's thought leadership."
Commenting on his elevation to the position of CEO, Jayesh said, "I am thrilled to take up the new position at MOMS Outdoor Media Solutions. It has been a glorious 17 years of partnership which has helped me in advancing progressively to more responsible positions, allowing me to grow personally as well as professionally. I am extremely honoured to be part of the Madison legacy and shall rise to the challenge that comes along with it. I would love to be known as the trailblazer who set new standards as well as explored new horizons that go beyond the expectations and make a mark in the Madison success story."