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Madison Media wins Cipla Health media mandate

16, January, 2020

Aarti Pahwa, New Delhi

Madison Media will handle both strategy and media buying of Cipla across online and offline media.

Introduction

F ollowing a competitive multi-agency pitch, Madison Media has been awarded the media mandate for Cipla Health Ltd., one of the leading consumer healthcare companies. The agency will handle the entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital and Social Media.

Key quote

Remarking on the new collaboration, Mr. Shivam Puri, CEO, Cipla Health opines, "Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media's strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media."

Commenting on the new partnership, Mr. Vikram Sakhuja, Group CEO, Madison Media & OOH, "Cipla Health has been in market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL's OTC business manifold. Madison Media has had a great start to 2020 and we're thrilled to have them on board and can't wait to lend our prowess to their Brands."

Commenting on this development, Vanita Keswani, CEO, Madison Media says, "It's a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them."

 

Past Experience of Madison Media

Madison Media has also executed campaigns for the below mentioned clients in the past:

Tags :  Madison Media OOH Cipla Health Shivam Puri Vikram Sakhuja Vanita Keswani

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