National Stories

Amazon #IAmAmazon OOH campaign unboxed at Airports

13, January, 2020

Aarti Pahwa, New Delhi

Ecosys OOH, in conjunction Leo Burnett has created a first in India, a unique communication campaign #IAmAmazon using hanging art installation, in Mumbai, Bengaluru and Delhi Airports and client offices in Bengaluru and Hyderabad.
  • BTL Activation | Airport Media #Mumbai Airport
    Media Price: INR 15,00,000 Per Day
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • BTL Activation | Airport Media #Bengaluru Airport
    Media Price: INR 10,00,000 Per Day
    Contact Person: Raheel Amjad | JCDecaux
    Contact Details: +91 9886131009 | raheel.amjad@jcdecaux.co.in
  • BTL Activation | Airport Media #New Delhi Airport
    Media Price: INR 15,00,000 Per Day
    Contact Person: Rajneesh Dhawan | Times OOH
    Contact Details: +91 9212100470 | rajneesh.dhawan@timesgroup.co
  • BTL Activation | Airport Media #Hyderabad Airport
    Media Price: INR 3,00,000 Per Day
    Contact Person: Rajesh Mendiratta | Laqshya Media
    Contact Details: +91 9818120965 | rajesh.m@laqshyagroup.com
  • BTL Activation | Airport Media #Bengaluru Airport
    Media Price: INR 10,00,000 Per Day
    Contact Person: Raheel Amjad | JCDecaux
    Contact Details: +91 9886131009 | raheel.amjad@jcdecaux.co.in

Introduction

The feeling of thrill and satisfaction you experience when your Amazon delivery appears on the doorstep is one side of the coin. The other side is the happiness experienced by the Amazon Seller on seeing their hard-work reach every nook and corner of the country. Communicating unique stories of over 5 lakh Amazon sellers, the e-commerce brand launched Amazon StoryBoxes, a packaging innovation that captures the tale of the seller the product is from.

Details of Innovation

Highlighting the innovation, Amazon India rolled out an innovative OOH campaign using hanging art installation, in Mumbai, Bengaluru and Delhi Airports and client offices in Begaluru and Hyderabad. Stories of passion, sleepless nights, unique art propositions, sacrifices, empowerment and these stories in Amazon boxes that are unique to consumers were displayed through this form of art communication an audiences have experienced and interacted in a great manner.

In this art installation, every intricate Amazon delivery boxes of sizes ranging from one inch by one inch to 8 inch by 8 inch were meticulously hung to a metal frame to represent a story of a seller and a unique 'delivery', thereby creating a facial form - face of Mr.Abdul, one of the Amazon sellers. Abdul, the protagonist comes from a family of painters who have a rich 300 years, legacy of fading Rogan school of painting.

The logistical challenge in executing this structure that seeks to make ‘package receiving experience more delightful' was how to create facial contours using the boxes. Team Ecosys burnt the midnight oil and with meticulous planning and craftsmanship, smartly used light shadows from the boxes to create the curvatures and bring about the facial contours.

To bring about the engagement and interest, the fleeting air passengers were encouraged to count the number of boxes. This aroused lot of amusement amongst the audience.

Introduction to Ecosys OOH Media Planning Tool

The agency used its state of the planning tool #Systemapit to identify the strategic locations in the airport where in the consumers are in receptive modal situations with a high dwell time.

Past Experience of Ecosys OOH

Ecosys OOH has also executed campaigns for the below mentioned clients in the past:

Tags :  Innovation OOH IAmAmazon Amazon Ecosys OOH

CALL TO ACTION BASIS THIS NEWS ARTICLE

Other Related News

Most Read Stories