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Times OOH helps Raymond add a dash of style at Indore Airport

09, January, 2020

Aarti Pahwa, New Delhi

India’s largest outdoor Advertising agency, Times OOH installed the first man mannequin at Indore International Airport over the baggage belt.
  • BTL Activation | Airport Media #Indore Airport Airport
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.

Introduction

Indore International Airport wears a new, glamorous look this January, thanks to the stylish avatar the Raymond’s campaign has given it. The Times OOH team has put together distinctive display to showcase the various new formal wear looks of the brand available at prominent stores across the city. The campaign being a one of a kind experiential advertising initiative, it managed to create a brand identity for Raymond among the consumers.

Innovation Details

Retail advertisers need to create an immediacy, which can only be generated by impinging consumers' senses and inundating their minds. Flyers at the Indore airport are now being treated to ingenious advertising portraying the qualities of a “complete man”. This positioning gives the brand a stronger aspirational appeal, especially to consumers who wish to set themselves apart from the rest.

Key quotes

“At Times OOH, we believe in bringing world-class airport media advertising opportunities to our brand partners that enable them to capture the imagination of their target audience in the most effective yet creative ways. Raymond’s ‘Complete Man’ installation was aimed at grabbing the eyeballs of business travellers of this vibrant commercial hub with its sleek look and fit while highlighting the premium feel that has always been associated with the Raymond brand.” said Dhanraj Israni, Product Head- Airports at Times OOH.

Motilal Vijaysen, Director, Raymond, said, “Indore Airport has been recently recognised as the best airport in APAC under the 2-5 million passenger category by Airport Council International (ACI) and it continues to raise benchmarks in customer service and infrastructure. Besides registering a footfall growth of nearly 40% in 2018-19, it also launched International operations to Dubai, becoming the first international airport in Madhya Pradesh.”

Past Experience of Times OOH

Times OOH has also executed campaigns for the below mentioned clients in the past:

Tags :  OOH Times OOH Raymond Mannequin Dhanraj Israni Motilal Vijaysen

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