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Laqshya Media eyes Chennai Market, plans to introduce DOOH media

07, January, 2020

Aarti Pahwa, New Delhi

The company plans to establish 10 LED BQS in the city and many more media assets with value.

Introduction

Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market.

Key quote

"The advertising landscape in Chennai has undergone a tectonic shift in the past few years. Chennai has emerged as a potential OOH advertising hotspot. The current market size of OOH advertising in the city is pegged at approximately 125 Cr PA which is poised to grow further being propelled by a digital wave of transformation. Owing to ban on hoardings, bus shelters, railway over bridges, and large-format wall graphics and wall stickers have emerged as among the popular OOH options in Chennai. Like other cities, we foresee Chennai to be impacted by the proliferation of digital advertising," said Atul Shrivastava, Group CEO, Laqshya Media Group.

"Our formidable presence in Chennai is a testimony to our continuous efforts in innovation. Going forward, we will invest in innovation, DOOH, SHARP among other tools, to scale up our presence in the city," he added.

"Chennai currently has over 2000 sources of OOH advertising including 688 bus shelters, 50 hoardings, 14 foot -over bridges, 100 pole kiosks, 1500 Bus Back & Side Panels, mall media, metro trains or stations and airport. Chennai has always been the cultural, economic and educational hub of south India. So, what makes Chennai stand out compared to its southern counterparts is that it has the perfect ingredient to sustain long term investments, excellent manpower, good infrastructure and various other initiatives. OOH can offer multiple avenues for brand engagement. Good things lie ahead and we look forward offering a whole new Chennai OOH experience soon," concluded Srivastava.

Laqshya Media profile

Founded in 1997,​ ​Laqshya Media Group Is One Of The Largest Comprehensive Marketing Communications Group In India functioning primarily in Outdoor, Events and Digital ecosystem. It is currently emplacing over 410 Professionals Across 22 Offices.​ ​ ​Laqshya Media own’s exclusive advertising rights at properties like​ malls, ​Bus shelters and other street furniture, across Delhi, Mumbai, Bengaluru, ​Pune, Chennai and Hyderabad​! Not only that, but also offer exhaustive OOH solutions PAN India.

Tags :  Laqshya Media Group Atul Srivastava Chennai Digital LED bus shelters

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