National Stories

Unacademy Debuts on OOH with ‘Let’s Crack It’ campaign

27, December, 2019

Aarti Pahwa, New Delhi

Through the outdoor campaign, Unacademy encourages students to prepare for challenging entrance exams without getting demotivated or disheartened.
  • Facade | Mall Media #MGF Metropolitan, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Arjun Passey | Arsh Publicity
    Contact Details: +91 9818148090 | arjun@arshgroup.in
  • LED Screens | Commercial Complex Media #Gurgaon IT Park, Gurgaon
    Media Price: Confirm pricing with media asset partner. Part of a Set Plan 0 for Days
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Signage | Mall Media #DLF Mall of India, Noida
    Media Price: Confirm pricing with media asset partner. Network of 12 Digital Signage 10 sec in every 3 min one slot
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Signage | Mall Media #DLF Mall of India, Noida
    Media Price: Confirm pricing with media asset partner. 10 sec in every 3 min one slot to be sold in 300000
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Billboard | Traditional Media #Aishbagh , Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Saurabh Shukla | Radiant Advertising
    Contact Details: 9598062220 | saurabh.radiant88@gmail.com
  • Billboard | Traditional Media #Ashok Marg, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Jatin | Luvkush Media
    Contact Details: +91 9450451254 | lavkush.enterprises@gmail.com
  • Unipole | Traditional Media outside Malls, Commercial Complexes, Polytechnic Chauraha, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Billboard | Traditional Media #Faizabad Road, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Billboard | Traditional Media #Faizabad Road, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media outside Malls, Commercial Complexes, Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Billboard | Traditional Media #Terhi Pulia, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Billboard | Traditional Media outside Malls, Hazratganj, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Anurag Bansal | Darpan Publicity Pvt. Ltd
    Contact Details: +91 9935008001 | anuragdarpan@gmail.com
  • Unipole | Traditional Media #Hanuman Setu , Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Gaurav Gupta | AD INDIA
    Contact Details: 9839066507 | adindiaadvertising1@gmail.com
  • Billboard | Traditional Media outside Malls, Commercial Complexes, Nishatganj, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rajneesh Rawat | Origins Advertising (P) Ltd.
    Contact Details: +91 9839177000 | info@origins.co.in
  • Billboard | Traditional Media outside Malls, Commercial Complexes, Patrakarpuram- Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Gaurav Gupta | AD INDIA
    Contact Details: 9839066507 | adindiaadvertising1@gmail.com
  • Billboard | Traditional Media #Raidas Flyover, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mr.Ajit Singh | Raj Associates
    Contact Details: +91 9450212282 | ajitsingh24@gmail.com
  • Billboard | Traditional Media #Vidhan Sabha Marg, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Billboard | Traditional Media #VIP Road, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Unipole | Traditional Media #Terhi Pulia, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Smart Bus... | Traditional Media #Rajouri Garden, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Bus Shelter | Traditional Media #Rohini, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media # Defence Colony , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashok Chopra | Magnum OOH
    Contact Details: +91 9811817185 | info@primeimpex.com
  • Digital Pod | Airport Media #New Delhi Airport
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rajneesh Dhawan | Times OOH
    Contact Details: +91 9212100470 | rajneesh.dhawan@timesgroup.co
  • Digital Screens | Airport Media #New Delhi Airport
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rajneesh Dhawan | Times OOH
    Contact Details: +91 9212100470 | rajneesh.dhawan@timesgroup.co
  • Digital Screens | Airport Media #New Delhi Airport
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rajneesh Dhawan | Times OOH
    Contact Details: +91 9212100470 | rajneesh.dhawan@timesgroup.co

Introduction

D ue to acute disparity in learning levels caused by social, economic, geographic and other factors, India may be in the danger of under-utilising or losing out on the untapped capital of human potential. Education technology (edu-tech/edtech) could play a vital role in meeting the learning needs of underserved sections of the populace. In this space, the name we hear loudest is Unacademy, India's leading online education platform. A place where you can learn and explore beyond books. It is a platform where trainers from across the world will help you in preparing for specialized courses for various competitive exams. Moreover, they have 2,400 online lessons where trainers are going to guide you with tips and tricks, with all the learning techniques. Unacademy has launched its first-ever ATL campaign to mark the beginning of a 360-degre campaign - "Let's Crack It".
Campaign Details

Running across 360-degree advertising channels, the communication strategy has also been taken to the OOH medium with an aim to further enhance the brand positioning and support the mainline media through outdoor displays. The OOH campaign ‘'Lets Crack It', is running across Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar. Through the outdoor campaign, Unacademy encourages students to prepare for challenging entrance exams without getting demotivated or disheartened.

In association with OMI, the brand strategically planned the media deployment for the campaign. High footfall areas as well as locations frequented by the target group were taken up, such as, arterial roads, markets, shopping complexes, and areas around traffic signals and colleges.

Key Quotes

Naresh Bhandari, COO, OMI, Laqshya Media Ltd., said, "Unacademy is a very noble concept connecting learners to educators instantly. Their campaign stands for this value and the belief that they are part of this journey with the students. The messaging ‘Let's Crack It' beautifully stresses the word ‘Let's' to assure this to every learner. We are extremely happy to have worked with them for this campaign. It was their first time on OOH and we had to ensure them the best of noticeability. Am glad the team could deliver the campaign's much needed OTS. The creative looks great on OOH and the messaging is just apt for the outdoor scenario. The campaign buzz is around and a 3 - week duration would ensure that it stays with the TG for long."

Speaking on the campaign success, Karan Shroff, Vice President of Marketing at Unacademy said, "We are extremely content with the OOH campaign executed by OMI for us. The visibility is great, and the media assets deployed by them are all catering to our TG. We are confident of having reached out to a million aspirants looking for quality education. ‘Let's Crack It' is the heart of our campaign and we are ecstatic to reach and inspire our audience through a very effective mass medium like outdoor advertising."

Introduction to OMI Media Planning and Buying Tool

OMI used its Sharp Tool and in-house planners' expertise and to give the campaign high noticeability & create maximum impactful exposure. The media deployments were done in a way as to cover the most important touchpoints that were imperative as per the TG.

Past Experience of OMI

OMI has also executed campaigns for the below mentioned clients in the past:

Tags :  Laqshya Media OMI Naresh Bhandari Karan Shroff Unacademy Let’s crack it

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