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ET Now uses Mumbai airport for more than just brand imagery

27, December, 2019

Aarti Pahwa, New Delhi

Times OOH live-streams India Economic Conclave 2019 with Giant LED Video-walls at Mumbai International Airport.
  • Smart Bus... | Traditional Media #CST, Mumbai
    Media Price: INR 90,000 PM
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
  • Bus Shelter | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 75,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Smart Bus... | Traditional Media #Marine Drive, Mumbai
    Media Price: INR 2,50,000 PM
    Contact Person: Veena | Symbiosis Advertising
    Contact Details: +91 9820555055 | symbiosisadvertising@gmail.co
  • Smart Bus... | Traditional Media #New link Road, Mumbai
    Media Price: INR 1,25,000 PM
    Contact Person: Veena | Symbiosis Advertising
    Contact Details: +91 9820555055 | symbiosisadvertising@gmail.co
  • Bus Shelter | Traditional Media #Mahalaxmi, Mumbai
    Media Price: INR 2,00,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Digital Pod | Airport Media #Mumbai Airport
    Media Price: INR 5,00,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Digital Pod | Airport Media #Mumbai Airport
    Media Price: INR 5,00,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Digital Screens | Airport Media #Mumbai Airport
    Media Price: INR 22,00,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Digital Screens | Airport Media #Mumbai Airport
    Media Price: INR 22,00,000 PM
    Contact Person: Devika K | Times OOH
    Contact Details: 9820869604 | devika.khare@timesgroup.com
  • Backlit Box | Airport Media #Mumbai Airport
    Media Price: INR 11,00,000 PM
    Contact Person: Devika K | Times OOH
    Contact Details: 9820869604 | devika.khare@timesgroup.com
  • Digital Screens | Airport Media #Mumbai Airport
    Media Price: INR 17,00,000 PM
    Contact Person: Devika K | Times OOH
    Contact Details: 9820869604 | devika.khare@timesgroup.com

Introduction

B rands are always interested in innovative and remarkable advertising displays that can provide an exceptional experience and service for their customers in every type of environment. The Airports have a proven track record for being an excellent place for promoting products and targeting highly desirable audiences. Times OOH's outstanding digital displays allows brands to stand out in the competitive airport environment, emerging from the limited and crowded spaces in airports maximizing brand image and enhancing passengers' experience.

Campaign Details

Recently, Times OOH live broadcasted the flagship 2 day long editorial event of ET Now, the India Economic Conclave on 16th and 17th December 2019 on 2 giant LED Video-walls at Mumbai International Airport. The massive promotional display along with accompanying Easel Stands, Mini Table-top Stands and Brochures placed at 4 premium lounges across Delhi, Mumbai and Ahmedabad Airports. In Bengaluru the campaign was promoted on Digital networks.

Mumbai International Airport is among the busiest in the world, recording a footfall of over 48 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Times OOH's impactful presence along with high visibility was able to deliver a significant brand lift to the Times Network's annual India Economic Conclave event.

Key Quote

MK Anand, MD & CEO, Times Network, said, "India Economic Conclave 2019 is aimed at promoting India's growth agenda by casting a spotlight on India's potential to bounce back to its rapid growth trajectory. This flagship annual event is of greater significance now that the Indian economy is at the verge of an inevitable slowdown, and it is more crucial than ever before for business leaders, social influencers and political stakeholders to rally together and work towards a flourishing inclusive economy."

"The annual ET Now India Economic Conclave is geared to bring onboard global economists, policy-makers, ministers, CEOs and representatives of international bodies - to debate on the nation's economy and deliberate on how to get the engine roaring again. With the IEC bringing together the world's best minds this year, our OOH campaign positioned branding elements at our strategic & premium locations - where we could reach influential individuals who'd be willing to attend the conclave." said Times OOH spokesperson."

Past Experience of Times OOH

Times OOH has also executed campaigns for the below mentioned clients in the past:

Tags :  Times OOH MK Anand Times Network ET Now Mumbai Delhi Ahmedabad Bangalore

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