National Stories

Johnnie Walker strides through unchartered India with #Thetravellingbillboard

11, December, 2019

Aarti Pahwa, New Delhi

A unique OOH campaign that brings together India’s most influential travel photographers on a journey of exploration and discovery.
  • Wall Wrap | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: INR 5,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Bridge Panel | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: INR 9,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Bridge Panel | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: INR 9,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Airport Media #Hyderabad Airport
    Media Price: INR 8,00,000 PM
    Contact Person: Rajesh Mendiratta | Laqshya Media
    Contact Details: +91 9818120965 | rajesh.m@laqshyagroup.com
  • Unipole | Traditional Media #Malad, Mumbai
    Media Price: INR 6,00,000 PM
    Contact Person: Yamini Kandpal | Pioneer Publicity
    Contact Details: 9870504197 | yamini@pioneerpublicityindia.
  • Bridge Panel | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: INR 9,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Bridge Panel | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: INR 9,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com

Introduction

Basgo Plains in Ladakh, renowned as one of the best locations in the world to stargaze, the abandoned Kuldhara village in Rajasthan, the underwater terrain of Andamans and three other such amazing, under explored locations in India will see the iconic striding man walking through. In its new campaign, "The Travelling Billboard", Diageo's whiskey brand Johnnie Walker has created a miniature billboard with the man striding forward. The liquor brand has partnered with Laqshya Solutions, outdoor agency arm of Laqshya Media Group to unveil their latest campaign.

The agency started the campaign planning in July 2019 with careful selection of key impact sites across major metros keeping in mind the brand stature and Target Audience it caters. Laqshya Solutions has taken Utmost care in the selection of material, colors, printing, and final installation to create the impact which would leave an everlasting impression in the eyes of the onlooker.

The stunning campaign was born out of the final photographs that were used as creatives for OOH at some of the most prominent outdoor sites in the country. Gurgaon, Mumbai, Bangalore and Hyderabad were the cities that were identified as part of the media plan to create impact and showcase the Walking Billboard campaign. The media assets were carefully handpicked making the creative look mesmerizing on the larger Canvas.

Key Quotes

Speaking about this campaign, Abhishek Shahabadi, VP and Portfolio Head: Premium & Luxury brands at Diageo India said, "Exploration has been at the heart of Johnnie Walker over its 200 years of being. The brand instigates exploration of the rich possibilities of our world to discover experiences that satisfy a thirst for life. Keep Walking is all about pushing boundaries to taste more out of life. This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration."

"Today people love to engage with brands that are making them a part of the creative journey and so at the heart of this campaign is the desire to fuel exploration and to democratize the content creation across multimedia touchpoints and let everyone participate. #TheTravellingBillboard is designed to be a collaboration of explorers and photographers (everyone with a phone camera qualifies) who can tell the story of these unchartered locations through the Johnnie Walker lens in their unique styles. Hence, we not just have some of country's most loved photographers travelling with billboard, but also have mini versions of the billboard travelling to all aspiring shutterbugs making it also a digitally travelling campaign" adds Khushboo Benani, Content and Influencer Marketing Head at Diageo India.

Speaking on the campaign, Amarjeet Hudda , COO, Laqshya Solutions, Laqshya Media Group said, 'It's always a great pleasure having the opportunity to execute the Johnnie Walker Campaign. The brand has its own niche and their campaigns have always celebrated stories of personal achievement. 'Keep Walking' has long been its rallying cry encouraging people to confidently walk their own path. Our task was just to ensure a 'No- Miss Visibility for this dynamic brand. Laqshya Solutions used its in-house planners' expertise to give the campaign high noticeability & create maximum impactful exposure. The media deployments were done in a way as to cover the most important touchpoints that were imperative as per the TG. High impactful media assets ensured that we attain the objective of reaching the right audience in the most apt way. The campaign that is live on OOH will stay visible until December end." 

Introduction to Laqshya Solutions Media Planning and Buying Tool

Laqshya Solutions used its Sharp Tool and in-house planners’ expertise and to give the campaign high noticeability & create maximum impactful exposure. The media deployments were done in a way as to cover the most important touchpoints that were imperative as per the TG. High impactful media assets ensured that we attain the objective of reaching the right audience in the most apt way.

Past Experience of Laqshya Solutions

Laqshya Solutions has also executed campaigns for the below mentioned clients in the past:

Tags :  Laqshya Solutions Johnnie Walker #Thetravellingbillboard Laqshya Media Group Abhishek Shahabadi Khushboo Benani Amarjeet Hudda

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