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Bengaluru airport a favoured advertising destination for Automobile brands

06, December, 2019

Aarti Pahwa, New Delhi

Bengaluru Airport is an ideal environment to reach business and leisure travellers and having understood that big automobile brands are promoting their brands at Bengaluru Airport one after another.
  • Billboard | Airport Media #Bengaluru Airport
    Media Price: INR 15,00,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • BTL Activation | Airport Media #Bengaluru Airport
    Media Price: INR 10,00,000 Per Day
    Contact Person: Raheel Amjad | JCDecaux
    Contact Details: +91 9886131009 | raheel.amjad@jcdecaux.co.in
  • BTL Activation | Airport Media #Bengaluru Airport
    Media Price: INR 10,00,000 Per Day
    Contact Person: Raheel Amjad | JCDecaux
    Contact Details: +91 9886131009 | raheel.amjad@jcdecaux.co.in
  • BTL Activation | Airport Media #Bengaluru Airport
    Media Price: INR 10,00,000 Per Day
    Contact Person: Raheel Amjad | JCDecaux
    Contact Details: +91 9886131009 | raheel.amjad@jcdecaux.co.in

In order to target the lucrative audience, Automobile phones brands like Jeep, KIA motors, MG Hector & Lexus are promoting their brands at Bengaluru Airport on JCDecaux Media, No. 1 in Airport Advertising worldwide. KIA, Bengaluru witnessing a footfall of more than 22 Million travellers, has become a favourite among the automobile community targeting the luxury segment. Studies have shown that Air travellers have a receptive mind towards advertisements and they are interested in noticing promotions.

Leveraging the chic & secured airport ambience, the brands reached out to the car fanatics in their leisure state of mind to get an all-out knowledge of their new launches. Lexus promoted their pristine ES 300h at the promotional space by JCDecaux, which caters to domestic & international arriving travellers.

Giving an experiential knowledge to the target audiences, Morris Garage also decked up JCDecaux's promotional space with India's first internet car. While promo spaces lure audiences to touch & feel the product, these brands have also ventured other formats to enhance brand's recall.

Talking about other formats, Jeep's iconic structure at the arrival road of BIAL is not only hard-to-miss but also speaks of the athletic appeal of this stylish SUV.

Furthermore, MG Hector's billboard created effective recency with bold communication & eye-grabbing customization presenting the centre touchscreen of the car.

The latest entry at BIAL - KIA motors has set up a massive gantry at the welcome gate of the airport recruiting maximum attention with sheer ease. From exteriors till interiors of the airport, these brands have shown keen interest in various media formats at the airport.

"BIAL is a harbinger for brands looking for tapping the right audience. Not only the dynamic passenger profile, but strategically positioned media at the airport gives one brand optimum interest from the travelers. With automobile brands coming on board to advertise at JCDecaux media at BIAL, this have been fetching them positive brand recognition amongst affluent audiences." Says, Raheel Amjad, Deputy MD, JCDecaux India.

Explaining the reason for choosing Bengaluru Airport, Rahul Pansare, Head Marketing Communications & PR, FCA India, said, "Bangalore has a special place in the Jeep family. The city is home to many Jeep owners, 'Jeepers', who are urban drivers as well as adventure seekers. It is also one of the busiest cities in India, buzzing with aspiring youth from all over the country. Understanding the importance of the city, it was heartfelt that we reach out to more people with various initiatives. Our intention is to amplify the brand's ideology "Go anywhere and do anything" and resonate the same with our audience. We created a unique trigonal installation at the Bangalore airport. The structure is almost 60 feet wide and 18 feet in height on all three sides. The installation is here to stay and will adopt various Jeep messaging from time to time. It is a symbol which stands for our belief and capability of Jeep vehicles."

Tags :  JCDecaux Bangalore airport Kia Motors Morris Garage Lexus BIAL Raheel Amjad

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