Aarti Pahwa, New Delhi
Walk through the Chennai Airport terminal and it will be hard to miss the Royal Enfield strategically placed in the activation area of the airport which has been attracting maximum attention from the passengers.
The media rights of the airport are handled by TDI International. With 39,163 international and 1,38,916 domestic flights and a footfalls of over 22.54 million passengers, breaking up to 5.94 million international and 16.6 million domestic, in the year 2018-19, Chennai Airport is certainly the right platform to highlight a brand product through such an innovative structure.
The activation area of the airport has been strategically selected to grab maximum attention of the passengers to highlight the brand product. Along with the OOH, the iconic display is gaining traction on social media as it is successfully becoming a part of flyers' social media posts.
Speaking on the campaign, Hiyav Bajaj, Managing Director, TDI International India, said, "We at TDI are glad to be associated with such an iconic brand. We have always been inspired by such brands for setting up the state-of-the-art displays, at TDI media spaces, to get the maximum ROI. We welcome all the innovative concepts from all our esteemed clients."