Aarti Pahwa, New Delhi
Zoho isn't just a maverick cloud software company, but also a maverick marketer that is synonymous with unconventional campaigns that artfully showcase their product messaging. Their latest OOH campaign for Zoho One that talks about a unified platform to run an entire business, is a testimony to Zoho's unconventional approach to creative messaging.
With strategically hand-picked sites close to business locations targeting entrepreneurs and office goers, the latest OOH ads from Zoho One are and unique, making them a definite head-turner. A rich media mix of formats has been incorporated to give a wider dimension to the campaign. A one-month long OOH splash is created at IGI Airport, Terminal 3 with branding on Static media, Digital Screens and inflight media.
"OOH locations have been picked after careful consideration to ensure the creatives drive maximum conversation and impact" said Harish Anbumani, Media Manager of Zoho.
The campaign was highly successful in terms of creating brand visibility and awareness for Zoho.