Aarti Pahwa, New Delhi
Time to bust everyday monotony and let that hidden side of you make some noise. Take to a fresh appeal that calls out your personality. Whether you're bold, loud, artistic, simple or fancy in taste, #FindYourSignatureStyle from a 1000+ styles starting from ₹695 with Titan Frames & Sunglasses. OMI, outdoor media agency, counterpart of Laqshya Media Group has executed a new outdoor campaign of the world-class optical retail Titan Eye Plus 'Find Your Signature Style'. The campaign takes off from this month to showcase the attractive ranges of frames and sunglasses starting from Rs. 695 where Bollywood actor and singer Ayushmann Khuranna exhibits exclusive style of shades and frames that the brand offers.
Covering 26 cities across India, the campaign has been executed in Bangalore, Baroda, Berhampur, Bhopal, Bhubaneswar, Chandigarh, Cochin, Coimbatore, Dehradun, Guwahati, Indore, Jaipur, Jamshedpur, Lucknow, Madurai, Mohali, Mysuru, Nagpur, Patna, Ranchi, Salem, Surat, Trivandrum, Varanasi, Vellore and Vizag. Running for 21 days, this campaign has been well executed in several media verticals like traditional and digital billboards, mall media and bus shelters that delivered overwhelming responses.
The attention-grabbing units that were adorned with brand ambassador Ayushmann Khuranna demanded 100% visibility and the agency chose all major arterial routes and junctions reaching out and building frequency for the campaign. This product has been targeted to all the buyers highlighting the cost-effective factor from higher to middle income groups. The brand is planning to continue its campaign in further phases.
On the success of the campaign execution, Naresh Bhandari, COO, OMI, Laqshya Media Group assets, "It is always a pleasure when it comes to servicing the Titan Eye Plus Team. The Eye Plus campaign that aimed at a mass impact was carefully planned through our in-house tool that could easily present us with the apt plan suited for the TG. The buying team efficiently then hand-picked those assets to guarantee the best impact. It is always a challenge when it comes to planning media assets in small towns as availability is the key and for metros, zeroing down amidst clutter is important. Our team addressed both these concerns and are happy to have delivered a very good plan high on impact and visibility. The 3- week campaign will ensure brand salience and a very positive lasting impression.