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Eat, Play, Indulge, says Casino Strike’s new OOH campaign

27, November, 2019

Aarti Pahwa, New Delhi

To bring the brand closer to the audience, TDI International India has set in motion the outdoor media campaign for the Casino.

What comes to your mind as soon as you hear the name GOA?  Of course, it must be something like beaches, party and sunbath...isn't it!  Well, the reasons in your mind are somewhat restricted because there are plenty of other things, which Goa has in store for you. Affluent in various activities, this place will surely sweep you off your feet and leave you with amazing lifetime memories. One such place to visit is, Casino Strike, a gaming paradise for gamers. With a large variety of games played here, it promises to keep you hooked to your gaming tables with the skilled staff. You also get to taste the best of hospitality here. So if you are planning for an exotic holiday then Goa Recreation Club is a right choice to look forward to.

The brief shared with the TDI International team was to showcase the Goa State's gaming venue which includes a new gaming offer, an entertainment complex and a restaurant on the world-class standard media attaining the maximum attention of the travellers. Following the guidelines, TDI's execution strategy entailed the use of the premium, impactful media at the arrival i.e. Casino, catering to 100% of the traffic. Impressive and strategically located large format site which would be on everyone's radar was selected for this campaign.

Additionally, the science was invested before selecting the avenues. As per the statistics, Goa airport has estimated 4600 International flights, 52,500 Domestic flights totalling up to 57,100 flights per year, which account for some 93% of India's international charter tourist flights. It is estimated that about 8 Lack International and 77 Lacks Domestic passengers, summing to 85 Lacks passengers arrive at Goa Airport all-round the year. Therefore, there could be no better location for the launch of this campaign than the airport.

A head on media was included in the campaign to ensure that arresting visuals and dynamic video both get employed in taking ahead the brand message.

Hiyav BajajSpeaking on the campaign, Hiyav Bajaj, Managing Director, TDI International India, said, "Such an innovative display is one of its kind, and has never been done before. We encourage our esteemed clients to think out of the box and create such exceptional, exquisite & impactful displays across all our media, in order to get maximum benefit out of the world class-strategically planned display locations."

Tags :  Hiyav Bajaj TDI International India Casino Strike Airport Goa Dabolim

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