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DMRC invites bidding for two new tenders

26, November, 2019

Bureau, New Delhi

Exclusive Co-branding at selected metro stations and Exclusive Advertising Rights inside Metro stations are two new offerings of DMRC.

DMRC has become pretty active and positive about their new kind of advertising properties therefore the authority is on spree of releasing new tenders. DMRC has released two new set of tenders for different properties spread out to different lines.

Co-branding tender

Delhi Metro Rail Corporation (DMRC) invites Expression of Interest on two packet system for granting the license for exclusive co-Branding at selected DMRC Metro Stations including some of Phase-III network of DMRC Ltd. The earnest money deposit for each station is 10,00,000- Ten Lakhs. The scope for exclusive co-branding work at selected stations is categorized into 10 classifications.  The stations would be handed over for Co-Branding activities, on "as is where is basis" where Prefix or Suffix of the brand name can be done with the existing name of the metro station.

DMRC shall provide branding opportunities/advertisement spaces up to 100 sqm on outdoor structures/façade of the metro station and up to 250 sqm of indoor display space at the selected metro station, at the quoted rate of annual license fee for Co-Branding at the selected station. Along with conventional and ambient advertising, the tender also includes the provision to install digital advertisement panels in the form of LCD/LED panels, video walls or any similar format of advertisement but without sound.

The last to submit the tender is 9th December 2019 wherein the bid will open on 27th December 2019. 

Exclusive Advertising Rights Inside Selected Metro stations tender

The authority invites E-tenders to licence out Exclusive Advertising Rights inside Selected Metro stations from Shaheed Nagar to Shaheed Sthal (New Bus Adda) Metro Stations on Line-1 Extn. (RED LINE) for the duration of 9 years.  The selected Bidder shall have the exclusive rights to design, procure/manufacture, install, manage, operate, maintain, market and sell advertising opportunities at inside Selected Delhi Metro stations. This tender includes total inventory / prefabricated panels available at the stations, which may be more than the minimum offered chargeable area at each selected metro stations. The maximum area available for advertisements at each selected metro stations shall be 500 sqm, however at interchange stations it shall be 750 sqm.

DMRC provides contract for providing dual display digital media signage / DMRC messages at ticket counters (TOM, CCC, TVM, etc.) through LED, video wall, etc, wherein advertisement rights shall be provided to the contractor on this digital media on time sharing basis, whereby contractor would get time slot for advertisement on these digital media along with display of DMRC signage, information, messages, etc. These digital media would be licensed for an area not exceeding 10 sqm at inside each metro station

The last date to submit bid is 17th December, 2019 and the bid will open on 18th December, 2019. 

Tags :  DMRC Co-branding Expression of Interest Phase-III Shaheed Nagar Shaheed Sthal (New Bus Adda) Red Line

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