Aarti Pahwa, New Delhi
"The Change is the only constant thing in the universe." Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising - and the future's looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities 'smarter' and more 'Digitally-Enhanced'.
Leafberry, the sole OOH proprietor in the Ludhiana market has pioneered the usage of DOOH technology by installing and putting to commercial usage, the very first LED Outdoor Display Modules in Ludhiana. To begin with, Leafberry has installed two outdoor screens of 24x12 feet each. The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload. These screens have been placed in the high footfall market areas of the city after minutely analysing the requirements and suitability. Alongside, there are two more screens placed at the Pavilion Mall and Wave Mall Ludhiana to cater to the needs of the brands.
Shavinder Singh Sandhu, CEO of Leafberry said, "This is the first time that digital screens have been installed in the open area in Ludhiana. We are happy that we could cater to such media opportunity. The tender has given the provision to install 50 screens in the city out of which 10 screens will be installed in the first phase. We believe in "value branding" and we live by it and this approach has helped us attract new clients. With these new media, we are excited on the challenges and geared up to deliver value and results for brands. Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on user experience design and creative ideas for DOOH. With the digital media increasingly playing a larger role in helping the consumer for choosing brands over the other, it would be a great journey for us to be a part of." We intend to implement a strategic approach and work towards a different audience perception by making the media platform a unique experience for Brands."