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Times OOH comes up with a new branding opportunity; adds a modular promo set-up to its kitty

20, November, 2019

Aarti Pahwa, New Delhi

Red Bull is the first brand to advertise on this media.

While plug-and-play store concepts are yet to find ground in hard-core retail, it is gaining momentum in pop-up stores and other branding activities. As Indian retail is readying for true omni-channel representations, in-store technology is expected to grow even further thus prompting other fit out elements to be tech-friendly and complete plug-and-play models. Offering such media, Times OOH has developed a new modular and prefabricated promotion setup Plug and Play at Mumbai Airport.  It adds to the 700+ media options available with Times OOH at the Mumbai Airport. This set up provides clients a unique proposition to install a setup without hassles of production time or cost.  

Red Bull has recently found success on this media with its campaign for Red Bull BC One. With the objective of welcoming participants and escorting them to their stay, Red Bull BC One opted to go for Plug & Play concept and received all international participants of the competition at a strategic convergence point at the exit of the terminal to get them registered and align them for the next step.

The world finals of RedBull BC One, the world's most iconic one-on-one breaking battle took place in the city of Mumbai on 9th November. Every year, thousands of dancers across the globe vie for a chance to represent at the world final and this year the competition was no less. As the participants and delegation started flowing into the city of dreams, the event agency OML, along with Times OOH, created a special zone to welcome them at T2 International Airport. Close to 300 participants were welcomed at the RedBull BC One kiosk and escorted to their destinations.

Discussing the new format,  Dhanraj Israni, Product head- Airports, said, "When we were designing the Plug & Play modular promo concept, one of the inherent challenges we wanted to address was of production time and cost for clients who have limited time in hand to execute campaigns and do not want to invest in the setup cost. The concept not only offers clients an engagement opportunity, but it takes only a few hours to set up as it is prefabricated. It can also be customised to the brands creative guidelines as it offers a backlit and a digital unit for customised creatives as per campaign alongside other equipment essential to run the promotion. It is apt for lead generation and sampling activities as well where clients want to engage with the airport audience and can be setup at strategic locations in the captive environment."

Tags :  Times OOH Mumbai Airport Plug and Play Red Bull Dhanraj Israni Reb Bull BC One T2 International airport


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