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AdMobilize Partners with Vistar Media to Provide Audience Analytics for Programmatic DOOH

19, November, 2019

Bureau, New Delhi

AdMobilize audience data will now be accepted in the Vistar exchange, providing DOOH publishers a verifiable solution to the measurement requirements for programmatic transactions.

AdMobilize, the world's #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, announced a partnership with Vistar Media. The partnership comes to fruition after mutual client interest and market demand grew significantly in 2019. AdMobilize audience data will now be accepted in the Vistar exchange, providing DOOH publishers a verifiable solution to the measurement requirements for programmatic transactions. Providing accurate audience data is a critical component in enabling digital media buyers to transact and measure audiences more effectively in the DOOH environment.

"As we began to incorporate programmatic as part of our strategy, we needed to quickly and accurately establish impression data on our network," said Kevin Romano, CEO, CEN Media Group. "Working with AdMobilize has given us real insights into the addressable audience and allowed Vistar Media to quickly onboard our network into the exchange."

AdMobilize's computer vision and AI software can provide, in real time and 100% anonymously, data regarding audience impressions, vehicle volume/speed and other key KPIs across most DOOH formats. Mike Neel, Global Head of Marketing/Sales says, "Digital buyers are seeking real-time, verifiable audience solutions to increase their investment in DOOH. This partnership gives publishers the ability to fulfill buyer demand and increase their value to current and new clients alike."

With the rise of programmatic DOOH, marketers need measurement and data solutions that are real-time and focused on the most relevant audience. The use of the privacy centric, anonymous video analytics solution by AdMobilize provides the most relevant, accurate data specific to audiences that were exposed to an ad play.

"The success of programmatic in out-of-home rests on providing reliable impression counts," said Eric Lamb, Vice President, Publisher Solutions, Vistar Media. "AdMobilize provides a simple, robust impression measurement solution that gives a network what they need to activate programmatically."

As of today, DOOH networks can work with Vistar Media and AdMobilize to include audience intelligence solutions as a core part of their programmatic strategy. 

 

Tags :  DOOH Vistar Media AdMobilize Eric Lamb Mike Neel Kevin Romano Programmatic DOOH

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