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Nando’s arrives with a bang at Ambience Mall, Gurugram

15, November, 2019

Aarti Pahwa, New Delhi

The brand created disruption among the mall customers with giant installations and vibrant graffiti.

Good News Gurugram Peeps! Nando's, the international chain of casual dining restaurants recently opened its tenth outlet in India at Ambience Mall, Gurugram. The brand took experiential marketing a notch higher with giant installations and vibrant graffiti to showcase the journey of the brand and create disruption among the mall customers.

The brand has placed an enormous egg with 'Hatching Soon' etched on it in the mall atrium to create a sense of curiosity among people. To unravel the story, the egg hatched on the day of the launch with the Nando's Cockerel coming out in display.

Building the much-needed hype and keeping with the Nando's spirit, the brand has also created a 90X15 feet incredible wall graffiti with bright colours in the parking lot of the mall depicting the Nando's brand story in an engaging way.

"Nando's has always been a young and lively brand and this is showcased through our marketing initiatives. We've taken a unique approach that will create a sense of intrigue among customers" said Sameer Bhasin, CEO, Nando's India.

Nando's has previously run some tactical clutter-breaking campaigns using humour and wit for their restaurant openings and new product launches.

Tags :  Nando’s Ambience Mall Gurgon Graffiti Sameer Bhasin Mall Branding

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