National Stories

Diwali OOH campaign round up: How Brands geared up for the occasion

14, November, 2019

Aarti Pahwa, New Delhi

Banks, Automobile, FMCG, Jewellery win over the Diwali Race by spending the highest amount on the Outdoors.
  • Metro Bridge... | Traditional Media #NH-8 (Gurgaon), Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Metro Bridge... | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Foot Over... | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Facade | Mall Media #DLF Mall of India, Noida
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Unipole | Traditional Media #NH-8 (Delhi), Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashok Chopra | Magnum OOH
    Contact Details: +91 9811817185 | info@primeimpex.com
  • Billboard | Traditional Media #Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rakesh Balmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media #Nishatganj, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Unipole | Traditional Media #Nelson Mandela Road , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mysa Ganesh | Outdoor Communications
    Contact Details: +91 9810333372 | mysa.ganesh@gmail.com
  • Unipole | Traditional Media #Sikanderpur, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: | Ad Growth Media
    Contact Details: |
  • Building Facade | Traditional Media #Golf Course Road, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Shekhar Rao | Sky Com
    Contact Details: +91 9811844230 | skycommindia@gmail.com
  • Unipole | Traditional Media #DND Flyway, Noida
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Raju Vig | Engee Media Solution Pvt. Ltd
    Contact Details: +91 9811681095 | engee_15@rediffmail.com
  • LED Screens | Commercial Complex Media #Gurgaon IT Park, Gurgaon
    Media Price: Confirm pricing with media asset partner. Part of a Set Plan 0 for Days
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Unipole | Traditional Media # Defence Colony , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Billboard | Traditional Media outside Malls, Commercial Complexes, Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Billboard | Traditional Media outside Malls, Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Farah Deeba | India Outdoor Advertising
    Contact Details: +91 9935159670 | indiaoutdoorlko@gmail.com
  • Billboard | Traditional Media outside Malls, Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Farah Deeba | India Outdoor Advertising
    Contact Details: +91 9935159670 | indiaoutdoorlko@gmail.com
  • Bus Shelter | Traditional Media #Khuramnagar Chauraha, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Bus Shelter | Traditional Media #Ashok Marg, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Bus Shelter | Traditional Media #Lohia Path, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Paul | Selvel Media Services Pvt Ltd
    Contact Details: +91 7408416000 | selvel.lucknow@gmail.com
  • Unipole | Traditional Media #Faizabad Road, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Unipole | Traditional Media outside Malls, Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sigma Trade Wings | Sigma Trade Wings
    Contact Details: +91 7521888222 | info@stw.co.in
  • Billboard | Traditional Media outside Malls, Mall Road, Kanpur
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sheikh Faizan | Day Night Media Pvt. Ltd.
    Contact Details: +91 7607332385 | sheikh.daynight@gmail.com

Diwali, the most famous and celebrated festival in India, brings the utmost joy and happiness to the people. As this festival defines the true spirit of love and togetherness, we take every possible effort to inject more power into the overall festive celebrations. Some of us renovate our home, some purchase attractive decorative to transform the appeal of the home, while some invest in smart electronic gadgets to spice-up the festive vibes. This is also the time when many brands raise the pitch and decibel level for the consumer’s attention and wallet. All About Outdoor tried to find out which category and its brands showcased its trust and bestowed the highest budgets to OOH medium in the month of October i.e. Diwali Season.

Following is the analysis of TOP 10 Brands in 43 cities - PAN India in the month of October, 2019 as per their OOH spends and space acquired:

PAN India analysis across 43 cities in the month of October, 2019 shows HDFC Bank at top position in terms of OOH Share of Voice (SOV). HDFC’s SOV of Rs. 6.27 Crores is highest, second is LIC which is less than HDFC by Rs. 2 Crores. HDFC also tops the charts in terms of Share of Space accounting to 4,00,553 Sq. Ft. LIC with its round the clock promotion in OOH media continues and can be seen taking 2nd position.

Even though automobile sector is looking at a slowdown in the Indian market, Maruti Suzuki with their newly launched mini SUV S-Presso car has spent Rs. 3.32 Crores taking 3rd position. In two-wheeler category, TVS has made it to top 10 list with its new Scooter Jupiter Grande Edition and its range featuring bikes like Apache RR and RTR series. Cadbury with its special celebrations pack has created a niche for itself for gifting friends and family during the festive season and has entered the top 5 list of spenders. Not so far behind is Big Bazaar, offering best price proposition to customers. Big Bazaar often referred as the Wal-Mart of India continues to score in the OOH market

Dhanteras is considered the most auspicious time for buying gold results in many jewellers providing attractive offers & discounts. Tanishq is placed at 7th position with Rs. 2.69 Crores.

Beauty industry spare no effort in promoting their products and it is especially true during the festive season when there is a considerable spike in demand and rightly so Maybelline was seen promoting sharply through OOH medium. Campus Shoes with its impactful “Ab waqt hai hamara” caption can be seen all across major cities as well as in tier 1 & tier 2 cities.

Compared to last year, this Diwali saw brands like HDFC Bank, Big Bazaar, Tanishq, Maybelline New York and Campus enter the top 10 list of spenders. Brands like Honda, Amazon, Ford, Jio Reliance and Yes Bank which topped the list of spenders last Diwali could not make it to the top 10 list of spenders this Diwali.

The data is based on a report prepared by Time Outdoor Monitoring to track and monitor the effectiveness of OOH spends by brands and various categories.

*Note - The data does not cover transit media, airport, malls, inside railway stations and kiosks. rates are indicative figure, subject to negotiation.

Tags :  OOH Jewellery Automobile Real Estate Times Outdoor Monitoring Shopping Malls Mobile Handsets Amazon Flipkart Myntra HDFC Bank SBI Bank Maruti Kia Motors

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Campus Shoes
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Maruti S-Presso
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Tanishq
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Maybelline
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LIC
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Jupiter

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