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Kent CamEye creates a stir with balloon activity in Delhi NCR

07, November, 2019

Aarti Pahwa, New Delhi

An innovative product was rolled with an innovative on-ground activity, “Balloon Tagging on cars” at relevant touch points across Delhi-NCR i.e. parking of premium RWAs, corporate parks, clubs, schools and malls.

Road Rage, Accidents and increase in number of crime on road has challenged the safety of our people. Women, children, our parents , our loved ones who are travelling in cars, school buses or public transport leave us in worry. Schools have responded by mounting GPS trackers in school buses. And cab aggregators have put panic buttons on their apps. However, these do not give a live video streaming and one has to go through the recorded footage later to ascertain the crime. But so far, there was no solution for watching real time footage of a journey in a car.

Identifying a need for a solution, Kent RO has forayed into automotive security with its car camera for road travellers. KENT CamEye, is a car security device with Dual cameras. It is loaded with features and intelligent alerts, Live video streaming, GPS tracker, 2 way calling, Cloud storage and many more safety indicators makes it efficient. An innovative product was rolled with an innovative on-ground activity, "Balloon Tagging on cars" at relevant touch points across Delhi-NCR i.e. parking of premium RWAs, corporate parks, clubs, schools and malls.

Cameye branded balloons with CamEye shaped tags tied up with a ribbon, were attached to the premium category car. The activity has been very well received by the people in and around the targeted touchpoints, especially the kids and families. They carried the balloons home as well, which also helped in further amplification of the visibility of campaign. Find out more on official website

Varun Gupta, Director, KENT RO Systems Ltd.

Discussing the activity, Varun Gupta, Director, KENT RO Systems Ltd., said "Balloon tagging campaign got kicked-off during the festival month to capture maximum eyeballs and to ensure that the communication reaches out to the target audience. It was able to capture the consumer's attention & create an enriching experience for them. Kent CamEye is in sync with today's fast-paced life and 21st -century security needs. It also facilitates in monitoring undisciplined driver behaviour such as AC misuse, over speeding, etc. The campaign allowed us to communicate our core proposition of security to our customers and has successfully delivered on key metrics of brand awareness and recall."

Tags :  Kent RO CamEye Varun Gupta

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