Aarti Pahwa, New Delhi
Want to look smart at your workplace or in your college? A wrist watch represents your personal style and has become a fashion accessory for a modern day women. Be it your college, school or workplace, women can carry a wrist watch with elegance to display their personal statements. And when it's about Titan, it can help you grab a stylish and elegant wrist watch for yourself under its new collection 'Raga and Maritime'. In a bid to engage with the discerning TG via a multi-layered engagement platform, Titan with its OOH agency OMI has embarked on an outdoor campaign to ensure that the campaign delivers the brand message.
Titan's Raga campaign 'Facets' talks about 'Celebrate Every Facet' of women and 'Maritime' talks about 'Inspired by Seafarers' for Men. The campaign has thus selected media vehicles which are high on impact and that evoke a lasting impression, like panoramic Billboards, Bus Shelters & Mall Media, gathering maximum eyeballs which are apt as per the TG's presence physically and psychologically.
The stunning campaign is visible in many cities like Hyderabad, Vijayawada, Vizag, Guntur, Rajahmundry, Delhi, Ghaziabad, Ahmedabad, Surat, Rajkot, Baroda, Bengaluru, Mangalore, Mysuru, Hubballi, Belgaum, Cochin, Kozhikode, Trivandrum, Pune, Nagpur, Kolhapur, Aurangabad, Mumbai, Bhopal, Indore, Jaipur, Raipur, Bilaspur, Coimbatore, Tirupur, Salem, Pondicherry, Madurai, Hosur, Tirunelveli, Chennai, Trichy, Lucknow, Varanasi, Patna, Bhagalpur, Ranchi , Bhubaneswar, Kolkata and Guwahati.
The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India.
Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said, 'It's always a great pleasure having the opportunity to execute the Titan Campaign. The brand is universally loved by masses and their visibility is celebrated by one and all. Our task was just to ensure this 'No- Miss Visibility. OMI used its in-house proprietary tool 'SHARP' to give the campaign high noticeability & create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that were imperative as per the TG's day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience.