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&TV builds local connect via OOH

01, April, 2019

Aarti Pahwa, New Delhi

A high decibel campaign by OAP was rolled out across Billboards, Unipoles, metro panels, scrollers, facades etc across Delhi, NCR, MP, CG, UP, Bihar, Jharkhand and Haryana.
  • Billboard | Traditional Media #CharBagh railway Station, Lucknow
    Media Price: INR 52,000 PM
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Billboard | Traditional Media #Nishatganj, Lucknow
    Media Price: INR 37,500 PM
    Contact Person: Rakesh Valmiki | India Outdoor Advertising
    Contact Details: +91 9821238880 | indiaoutdoor@gmail.com
  • Facade | Mall Media #DT City Centre Mall, Gurgaon
    Media Price: INR 5,00,000 PM
    Contact Person: Amritpal Singh | Adwel Advertising
    Contact Details: +91 9871157939 | aps@adweladvertising.com
  • Wall Panel | Transit Media #Rajiv Chowk
    Media Price: INR 90,000 PM
    Contact Person: Vishal Sharma | Ashok Sharma & Associates Pvt. Ltd.
    Contact Details: +91 9810030554 | vsharma@groupasa.in
  • Wall Panel | Transit Media #Central Sectt
    Media Price: INR 90,000 PM
    Contact Person: Vishal Sharma | Ashok Sharma & Associates Pvt. Ltd.
    Contact Details: +91 9810030554 | vsharma@groupasa.in
  • Wall Panel | Transit Media #Hauz Khas
    Media Price: INR 2,16,000 PM
    Contact Person: Vishal Sharma | Ashok Sharma & Associates Pvt. Ltd.
    Contact Details: +91 9810030554 | vsharma@groupasa.in
  • Wall Panel | Transit Media #Rajiv Chowk
    Media Price: INR 2,16,000 PM
    Contact Person: Vishal Sharma | Ashok Sharma & Associates Pvt. Ltd.
    Contact Details: +91 9810030554 | vsharma@groupasa.in
  • Wall Panel | Transit Media #DMRC-Janak Puri East
    Media Price: INR 50,000 PM
    Contact Person: Sanjay Sharma | TDI International India Ltd.
    Contact Details: +91 9818453031 | sanjay.sharma@tdiindia.com
  • Wall Panel | Transit Media #DMRC-Janak Puri East
    Media Price: INR 50,000 PM
    Contact Person: Sanjay Sharma | TDI International India Ltd.
    Contact Details: +91 9818453031 | sanjay.sharma@tdiindia.com
  • Wall Panel | Transit Media #DMRC-Dwarka Mor
    Media Price: INR 50,000 PM
    Contact Person: Sanjay Sharma | TDI International India Ltd.
    Contact Details: +91 9818453031 | sanjay.sharma@tdiindia.com
  • Wall Panel | Transit Media #Line 3 & 4 (Blue Line & Branch)
    Media Price: INR 51,60,000 PM
    Contact Person: Vikram Abrol | TDI International India Ltd.
    Contact Details: +91 9818610037 | vikram.abrol@tdiindia.com
  • Wall Panel | Transit Media #Line 3 & 4 (Blue Line & Branch)
    Media Price: INR 1,03,20,000 PM
    Contact Person: Vikram Abrol | TDI International India Ltd.
    Contact Details: +91 9818610037 | vikram.abrol@tdiindia.com
  • Wall Panel | Transit Media #Kirti Nagar
    Media Price: INR 25,000 PM
    Contact Person: Vikram Abrol | TDI International India Ltd.
    Contact Details: +91 9818610037 | vikram.abrol@tdiindia.com
  • Wall Panel | Transit Media #Kirti Nagar
    Media Price: INR 50,000 PM
    Contact Person: Sanjay Sharma | TDI International India Ltd.
    Contact Details: +91 9818453031 | sanjay.sharma@tdiindia.com
  • Wall Panel | Transit Media #DMRC-Shadipur
    Media Price: INR 50,000 PM
    Contact Person: Sanjay Sharma | TDI International India Ltd.
    Contact Details: +91 9818453031 | sanjay.sharma@tdiindia.com
  • Wall Panel | Transit Media #DMRC-Sikanderpur
    Media Price: INR 45,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Wall Panel | Transit Media #DMRC - M.G. Road
    Media Price: INR 90,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Wall Panel | Transit Media #DMRC - M.G. Road
    Media Price: INR 60,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Glass Facade | Mall Media #Pacific Mall, Delhi
    Media Price: INR 2,00,000 PM
    Contact Person: Mr. Hitendra Luthra | Brite Advertising
    Contact Details: +91 9958799999 | hitendra@briteadmark.in
  • Unipole | Traditional Media #DND Flyway, Noida
    Media Price: INR 7,00,000 PM
    Contact Person: Anant Kumar Sharma | NAKS CREATORS
    Contact Details: 9891991525. | Naks.creators@gmail.com

Madness is knocking on your TV screens. Happu Singh is coming to entertain all with his awesome acting and comedy skills. Yes, AND TV (&TV) has come up with a unique comedy based show "Happu ki ultan paltan" having Yogesh Tripathi as Happu Singh. (Happu Singh was a famous character in the show Bhabhi Ji Ghar Par Hain) and this new show is a spin-off of BGPH wherein we show Happu and his family life.

Given the turbulent scenario of MRP regime where there were channel black-outs on TV across the country, &TV decided to reach the audience with a high decibel OOH campaign that included Billboards, Unipoles, metro panels, scrollers, facades, wall branding etc. across Delhi, NCR, MP, CG, UP, Bihar, Jharkhand and Haryana. The campaign is executed by OAP.

A multimedia approach has been adopted by OAP to amplify the effect of the campaign by achieving the right balance between impact, frequency and reach.

Aayushi Agarwal, Sr. Brand Manager, &TV - This campaign helped us get a high reach, awareness and conversion for the show that reflected in the opening TVR of 0.7 and reach of 1.3 according to the BARC data. It helped the channel grow from 33 to 49 GRPs in just a week.

Commenting on the campaign, Gautam Jhanjee - COO North, OAP, said, "Anything out of the ordinary, attracts, excites and interests the consumer. In a media cluttered environment operating within the standard sizes and norms, we decided to derive at Media Mix strategic plans to target our audience. The vibrant colours of the creative helped us in getting noticed across cities. The exquisitely designed creative and flawless execution did exactly what it was meant to do - spread awareness & impact amongst TG. Thus building Brand recall."

Tags :  OAP &TV OOH Aayushi Agarwal Gautam Jhanjee

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