Aarti Pahwa, New Delhi
Changing the way cricket fans watch matches, India's premier digital streaming platform, Hotstar launched a new ultimate skill based game; WatchN'Play, that every cricket lover has been waiting for. With this game, Hotstar has taken cricket watching experience to the next level by giving a chance to the fans to not just watch but engage with friends/fans during the match, especially this IPL season. The Social Street planned and executed an outdoor campaign for the new initiative.
As a part of the campaign, larger-than-life 3D figurines of a batsman's avatar can be seen on billboards across Mumbai, Delhi, Hyderabad and Gurgaon. The communication on OOH read "The Largest Player Hunt Ever."
Each of these large-format and high-impact sites were meticulously identified to ensure maximum visibility. The innovation led to creating extensive and significant buzz around the product across the cities.
Spencer Noronha, Managing Partner - OOH, The Social Street, says, "We were very excited to launch this new property for Hotstar. The idea was to create big buzz and drive ample curiosity for audiences to sample and enjoy this real-time gaming experience first-hand. It's a delight to see the outstanding response that the campaign has received across cities, especially the curiosity we garnered for the 3D creatives."