Bureau, New Delhi
The brand also took to conducting an activation in cyber hub with the help of Excel Experiential Marketing Pvt Ltd. The location was an apt strategic drive to pull in a vast target audience ranging from office-goers to families coming for an outing.
The Pixel 2 campaign has taken over arterial roads, junctions and market areas, giving center stage to the many reasons why Google Pixel 2 is just the phone for you.
The multinational technology giant's smartphone Pixel 2 has been launched worldwide to square off with android and Apple phones, and to drive home the point, the brand has smartly utilized OOH advertising in India. The Pixel 2 OOH campaign is a big marketing push from the brand to wrest a significant share of the smartphone market. This long term campaign's design has been made with the aim to entice consumers with Pixel 2's compelling features.
Google deviced the strategic move to take to single billboards which describe each of the features the phones offers by asking a question and then giving the solution. The creatives flank arterial roads, market areas and junctions to drive the campaign. In India, Kinetic India handles Google's OOH mandate.
Ashok Bisht, Director - Business Development of Excel Experiential Marketing Pvt ltd shares, "We proudly announce Excel Experiential's association with renowned brand Google in the cyber-hub activation. The same has been executed across 20 locations Pan India. The activation was huge and also hugely successful in its outreach, which has made us very proud and honoured to be a part of it."