Bureau, New Delhi
Nothing champions a campaign like one whose vibe complements that of the product it roots for.
Skechers successfuly executed that dexterity by partnering with OOH agency Moove Media, in unveiling its first holographic display to mark the launch of Skechers Singapore's new footwear collection, Skechers DLT-A. The launch took place at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.
The holographic display - a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico in the television commercial. Moove has also utilized visual solution that is capable of delivering mid-air 3D visuals.
The Skechers' campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL's Dhoby Ghaut station. Murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.
The campaign ends 14 November 2017.
Jayne Kwek, CEO of Moove Media, said: "We are excited to introduce holographic displays as the latest advertising solution for our clients. Creating 3D holographic displays for retail products is like displaying the actual products. Consumers can immediately see how they looks even though the actual products are not on display."
Eileen Tan, senior marketing manager at Skechers Singapore said: "We are very excited to incorporate holographic display into our Skechers DLT-A OOH advertising campaign. The holographic display of our DLT-A shoes dancing complements our TVC which showcases new Korean hip-hop rapper Zico dancing down the street in them. It also brings life to the otherwise static 2D wall mural.