Bureau, New Delhi
The 21st century has rendered responsibilities to many industries now, one of them being Advertising. A responsibility to not simply garner revenue but to also utilize the best possible resources that comply with our ecosystem's needs.
I light of that, Delhi-based Hannu Marketing, a one-stop, end-to-end OOH, advertising media service provider, recently became the proud owner of India's first HP Latex 3200.
Vinod Gupta, Managing Director of Hannu, who claims becoming a fan of HP amidst the 15 year long association with the company, saw the machine at work at the HP demo centre in Singapore and decided to go for it.
Besides the new kit, Hannu already has in possession a HP Designjet L26500 and a HP Latex 570, besides two Exceljet kits.
The HP Latex is a versatile and multi-dynamic machine as it is capable of taking on multiple media requirements, from outdoor and event banners to point of purchase, posters, vehicle graphics, backlits, textiles, and decoration applications, among others.
The attribute of the machine that provided the most gravity for Gupta is the eco-friendly solution as it uses water-based inks instead of solvents. Another attraction was the printing on textile media. Gupta sees a growing potential in soft signage as a possible replacement for flex, especially in the sporting market.
Another market where Gupta sees the use of the new machine is the home décor market.
Hannu, which has been in the business for the last 25 years, has a strong presence in in-shop branding and strives to offer the complete solution.
Here's to hoping these Hi-tech green solutions steadily emerge within other companies and industries as well.