Bureau, New Delhi
On the occasion of the 70th Independence Day, Digital OOH medium broke free & made further inroads over the traditional OOH with the launch of India's first "360 Digital Screen" at the Ambience Mall, Gurugram. According to the advertising company sources, M/s Futek Digital Connect Pvt Ltd, the product was introduced as the "very first" at the Ambience Mall in India & with plans for many more such venues. The screens have been specially imported all the way from South Korea & that the agency is currently working for reputed brands.
Making reference to the same, Jusleen Ahluwalia, Senior Manager Guest Relations/Customer Service, The Ambience Mall Gurugram said- "The newly launched 360 Degree HD screen is drawing visitors gaze with enthusiasm & curiosity. Its India's first & we at Ambience feel proud to showcase it".
Ashu Gupta , Managing Director -Futek Digital Connect Pvt Ltd , said we are very delighted to launch our first 360 degree digital screen at North India's most premium Mall Ambience Mall Gurgaon. We are happy that we could cater to such media oppurtunity. We believe in “value branding” and we live by it and this approach has helped us attract new clients . With these new media, we are excited on the challenges and geared up to deliver value and results for brand . Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on user experience design and creative ideas for DOOH. With the digital media increasingly playing a larger role in helping the consumer for choosing brands over the other, it would be a great journey for us to be a part of.” We intend to implement a strategic approach and work towards a different audience perception by making the media platform a unique experience for Brands".