Malvika Mahal, New Delhi
Jaquar Group is recognized as one of the leading manufacturers of bath fittings in India and their presence that marks around 40 other countries continues to grow. Recently Jaquar Group announced Deepika Padukone as the brand ambassador of their lighting vertical, in an effort to reinforce their position as a key player in the lighting industry. With this step, Jaquar intends to showcase its lighting expertise as well. Jaquar Lighting aims to grow by over three times by the next financial year, taking its current turnover of 100 Crores to 350 Crores.
In collaboration with Havas Media Active and All About Outdoor Pvt Ltd which owns the advertising rights of the newly erected premium Unipoles at NH8, Jaquar's lighting vertical aims to reinforce its position as a key player in the lighting industry.
The campaign is active and covers two locations - one being the Radisson flyover and the other being the Kapashera flyover . The apt locales operate for the brand as a perfect strategic drive to expose the starry campaign to the influx of daily commuters across NH8.
With an extensive portfolio in each segment- from simple consumer products to complex industrial solutions, Jaquar Lighting possesses a holistic way out for all lighting requirements. Every one of the items in the Jaquar Lighting range offer advanced energy saving and high calibre that aim to deliver unmatched value. Intending to showcase its lighting expertise along with roping in megastar Deepika Padukone as its brand ambassador, Jaquar Lighting aspires to grow by over three times by the next financial quarter.
Apart from this their presence can as well be ascertained at the Rapid Metro, with an exquisite creative showcasing Jaquar's luxurious craft, wrapping one of the rapid metro train in Gurgaon trains. The Rapid Rail with the respective creative covers all of Cyber City, DLF Phase 2,DLF Phase 3, NH-8 & Golf Course Road up to Sector 55-56 Gurugram providing utmost visibility to the brand, for the commuters as well as for everybody in sight.
Jaquar Lighting's 360-degree marketing campaign will target mediums across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the path of nature and draw inspiration from the three natural and eternal sources of light- the sun, the moon and the stars for the campaign. Creating a world between sheer fantasy and solid realism - Jaquar Lighting aspires to bring the brightest lights from the universe to its consumers' homes. The campaign also highlights Jaquar Lighting's distinctive strengths and design sensibilities.
Ms. Padukone expressed her joy on this partnership, "I'm delighted to be associated with Jaquar, a trusted Indian brand that also stands tall internationally. As the ambassador for Jaquar's lighting solutions, I look forward to helping the brand's high quality and aesthetics shine bright. "
Mr Ranbir Mehra, Director, Jaquar Lighting adds, "To be competitive, not just in India, but globally as well, Jaquar Lighting is pushing the boundaries of commercial lighting to come up with some of the most advanced, energy saving and high performance lighting systems. The aggressive marketing campaign will help us grow from 1000 retail stores to 3000 by the first quarter of 2017."
Jaquar's innovative technology combined with its unique support like Light Planning and pan-India customer service to deliver unmatched quality, will catapult them to become market leaders in this category as well.
"Jaquar has made a mark in the arena of complete Bathroom Solutions industry by successfully launching its bath fittings and plumbing products. Our aim in hand was to passionately convey the brand's message to its TG by bringing the best media plan available to them. Jaquar readily agreed on applying this mantra by putting their brand offers at the right locations and by utilising both traditional and Transit Medium for best visibility at the appropriate time. We at HAVAS MEDIA ACTIVE are extremely happy that the outdoor medium and entire planning worked in favour of the brand in getting desired results" said Sunny Sharda, Group Head - North, Havas Media Active.