Bureau, New Delhi
Madison Media has appointed senior media professional Saif Shaikh as Vice President to head the Godrej media AOR based in Mumbai. The AOR comprises key Godrej companies including Godrej Consumer Products, Godrej Industries, Godrej Agrovet, Godrej Properties and Godrej Nature's Basket. Saif has 15 years of experience in media across media partners (Businessworld; Bennett Coleman & Company), research (Nielsen) and media agencies (Maxus India; Maxus Malaysia). He was with GroupM for the last 7 years before joining Madison Media.
In Malaysia, Saif was a key member of the senior leadership team, heading a portfolio of key accounts of the agency including L'Oreal, Great Eastern Life Insurance, Costa Cruise, Unicharm and Friesland Campina and was responsible for the communications planning and media campaign implementation, by leveraging insights, analytics and strategy. Prior to that he had a 5-year stint in Maxus India, where he worked as strategy lead on accounts like L'Oréal, Tata Sky, Vodafone, Fiat and Allianz group. Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH, commented, "I am delighted to have Saif join and lead our team on Godrej and am sure he will add a lot of value to the client's business and our existing team".
Saif said: "I am delighted to join Madison and lead one of its foremost and prestigious accounts of Godrej and at the same time looking forward to working with Sam and Vikram."