Bureau, New Delhi
Only 5 percent of artists in perpetual collections at art galleries are women. To bring issues to light about the unevenness, Pepsi and R/GA Chicago made an open exhibition outside Lincoln Center, and additionally a virtual display on Instagram. The campaign was devised by a group driven by AJ Hassan, the inventive behind Leo Burnett's "Like a Girl" campaign.
Another arrangement of LIFEWTR bottles are decorated with pictures by artists Trudy Benson, Lynnie Z and Adrienne Gaither. Digital and OOH placements will likewise include work from women artists.