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Pepsi LIFEWTR's OOH gallery promotes women artists

17, July, 2017

Bureau, New Delhi

Instagram and OOH pop up galleries featuring female artists are launched via R/GA Chicago Campaign.

Only 5 percent of artists in perpetual collections at art galleries are women. To bring issues to light about the unevenness, Pepsi and R/GA Chicago made an open exhibition outside Lincoln Center, and additionally a virtual display on Instagram. The campaign was devised by a group driven by AJ Hassan, the inventive behind Leo Burnett's "Like a Girl" campaign.

Another arrangement of LIFEWTR bottles are decorated with pictures by artists Trudy Benson, Lynnie Z and Adrienne Gaither. Digital and OOH placements will likewise include work from women artists.

Tags :  Pepsi OOH Art Lincoln Center NYC Women Artists

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