National Stories

Milestone Brandcom designs innovative outdoor campaign for &TV's 'Paramavatar Shri Krishna'

04, July, 2017

Bureau, New Delhi

OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.
  • Billboard | Traditional Media #Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Vikas Khandelwal | Jagran Engage
    Contact Details: +91 9336237978 | vikask@jagranengage.com
  • Billboard | Traditional Media #Gomti Nagar, Lucknow
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Vikas Khandelwal | Jagran Engage
    Contact Details: +91 9336237978 | vikask@jagranengage.com
  • Billboard | Traditional Media #Mahim Causeway, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sansakar Mistry | Selvel Advertising Pvt. Ltd.
    Contact Details: +91 9892615509 | durgapur@selvelone.com

    Innovation Details:
    Type: 3D Cutouts

    Cost: INR 1,25,000

    Size: 30' X 30'

    Lead Time: 3 Days

    Click here for more information on innovation
  • Billboard | Traditional Media #New link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Bandra WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com

    Innovation Details:
    Type: 3D Cutouts

    Cost: INR 1,25,000

    Size: 40' X 20'

    Lead Time: 3 Days

    Click here for more information on innovation

Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV's magnum-opus, Paramavatar Shri Krishna.

Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations. Each innovation depicted a unique proposition which was brought to life through OOH. Be it Krishna tied up, his sling shot, Kalia Daman, lifting of Gowardhan mountain or peacock feather on his head - each innovation stood out amidst the clutter. A unique little Krishna Wobble head innovation brought out the fun element on the billboard. These innovations truly justified the story of naughty little Kanha's journey to being worshiped as Paramavatar Shri Krishna.

The outdoor innovations for the show have come to life with collaborative efforts of &TV and the Milestone Brandcom team. Considering OOH medium as one of key communication platforms to promote the show, the agency strategically identified prime locations that could garner maximum eyeballs. With a total of 12 innovation-based creatives on 12 different units these creatives stood out in the OOH space.  Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur. 

Commenting on the campaign, Nabendu Bhattacharyya, MD, Milestone Brandcom, says, "Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition."

Tags :  Milestone Brandcom Paramavatar Shri Krishna Innovation OOH Innovation Mumbai OOH Out-of-home Dentsu Aegis Network Nabendu Bhattacharyya

CALL TO ACTION BASIS THIS NEWS ARTICLE

View Profile:
Milestone Brandcom
If you are an Advertiser, Call:
Milestone Brandcom for Pitch
If you are an Asset/Service Provider, Send:
Your Asset/Services Details to Milestone Brandcom
View Latest Campaign:
Shree Krishna

Other Related News

Most Read Stories