Bureau, New Delhi
Recently Movies Now 2 associated with CASHurDRIVE to bring in 'Mad Max' customized Red Sports car for OOH promotion in Delhi Ncr. The Hollywood action movie, which has been written and directed by George Miller is exclusively scheduled to be screened on the entertainment channel twice on July 15 at 1 & 9 PM.
A week long activity covered most prominent & crowed locations of Delhi Ncr capturing mass attention. Even a desired photo session was welcomed at the promotional sites. The main emphasis is to make the grand premier as big as possible.
It's really admirable how artistically the marketing firm has utilized the sports vehicle to illustrate the movie zoner. Here the frantic automobile evident the vehicle's correlation with adventure, speed & action. The sports car was fully wrapped with an eye catching creative of Mad Max's animated characters along with broadcast details to create buzz among the prospective viewers.
Talking about the excitement surrounding the promotional act, Raghu Khanna, CEO, CASHurDRIVE said, "We are overwhelmed by the kind response we've received from the crowd & fans. I believe; the idea to practice sports vehicle has driven the activation for us. Most of the viewers were awestruck to find the lavish sports car on road. The whole activation was dedicated to Mad Max fans across the city!"