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Commuters in Amsterdam have fun waiting for public transport in Tram Roulette

29, June, 2017

Bureau, New Delhi

Holland commuters had a fun surprise waiting for them right at their toes. Read on to find out!

How about a quick gamble while waiting for public transport? Holland Casino recently conjured up a roulette game up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was 'transformed' into a roulette table using  special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on  the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.

TBWA/NEBOKO and in-house production Vidiboko produced this outdoor special in cooperation with JCDecaux.

Tags :  Netherlands Amsterdam OOH Campaign Creativity Roulette Casino

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