Bureau, New Delhi
How about a quick gamble while waiting for public transport? Holland Casino recently conjured up a roulette game up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.
Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was 'transformed' into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
TBWA/NEBOKO and in-house production Vidiboko produced this outdoor special in cooperation with JCDecaux.