Recently CASHurDRIVE utilised an opportunity to advertise for Vodafone Delhi in an entirely unique way. The brand rolled out an OOH drive in Delhi-NCR to promote faster and superior 4G SIM via reinstated of mobile SIM dispenser inside 500 Airport taxis along with external promotion.

This is the first time when any telecom brand has initiated such drive where commuters carrying 2G/3G Vodafone SIM can upgrade their mobile networks to 4G while travelling. With such innovative approach, one can surely relieve himself from time consuming visit to the customer care centre & can enjoy 4G services within 20 minutes by following few simple instructions mentioned over the product cover for SIM upgradation.

Post the upgrade to a SuperNet 4G SIM, Vodafone prepaid customers with 4G handsets can enjoy the one-time offer of 4GB data free for 10 days, while postpaid customers can gain free 4GB data till their next billing date on a 4G handset. The 4GB free data shall be added to the customer's data balance on upgrading to a 4G SIM.

The creative is been displayed on exterior and interior parts of cab like 4 door panels and Flap at the Seat back. The biggest USP of the campaign which wedge everybody's attention is the clutter free external advertisement which clearly states, "Grab Free 4G SIM Inside And Get 4GB Data Free". The objective is to expand Vodafone 4G network & its services to as many potential consumers as possible.

"We believe in exploring every possible experiential marketing tool to give a better experience directed towards the ultimate user of the product. The cabs will be on roads for complete one month. We are looking forward for active participation and overwhelming response" Says the CEO, Raghu Khanna, CashurDrive.