National Stories

Titan Squadron captures OOH with its magnificent display

22, June, 2017

Bureau, New Delhi

The OOH duties of these cutting edge designs were handed over to Outdoor Media Integrated, a division of Laqshya Media Group.
  • Billboard | Traditional Media #Sankey Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Neelkanth | Popular Advertisers
    Contact Details: +91 9845000665 | popularadvt@vsnl.net
  • Unipole | Traditional Media #Yeshwanthpur, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Chandru Bhavani | Bhavani Enterprises
    Contact Details: +91 9845044288 | marketing@bhavanienterprises.
  • Unipole | Traditional Media #Sadahalli , Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Neelkanth | Popular Advertisers
    Contact Details: +91 9845000665 | popularadvt@vsnl.net
  • Unipole | Traditional Media #Bellary Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Gurudath | Avinashi Ads
    Contact Details: 9538856676 | gurudath@avinashiads.in
  • Unipole | Traditional Media #Indira Nagar, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mahesh | Prakash Arts
    Contact Details: +91 9962062144 | ban@prakasharts.com
  • Billboard | Traditional Media #Audugodi Main Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mr. Nausheen | Able Advertising
    Contact Details: 9845177877 | ableadvertising@gmail.com
  • Billboard | Traditional Media #Bellandur, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjay | Accord Advertising
    Contact Details: +91 9820969807 | info@accordadvertising.com
  • Billboard | Traditional Media #Indira Nagar, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Arshad Ayub | Adlinks Outdoor Advertising
    Contact Details: +91 9886045825 | adlinksblr@yahoo.com
  • Billboard | Traditional Media #Brigade Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjeev Arora | Prakash Publicity Service
    Contact Details: +91 9837010374 | prakashoutdoorsbly@gmail.com
  • Unipole | Traditional Media #UB City, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Lekshumanan | Coral Media
    Contact Details: 9840059694 | Lekshumanan@coralmedia.co.in

Born out of man's love for machines, Titan Octane presents its latest fleet of timepieces, SQUADRON. A limited edition collection inspired by the powerful combat fighter jets, the watches are embedded with unique elements from these aircrafts.  The design marvel conceptualized by the famous award winning designer, Neil Foley has displayed his passion for modern military fighter jets through this collection, where, every design celebrates the spirit of flying, of fighter pilots and their flying machines.

With four stunning designs(Thunderbolt, Hawker, Scouter & Falcon), the timepiece are available in eight variants with a fleet of dials and leather straps.

The OOH duties of these cutting edge design was handed over to Outdoor Media Integrated ( OMI, a division of Laqshya Media Group)

OMI devised the multicity campaign plan for Squadron keeping in mind their TG - the one who celebrates the spirit of precision and speed. The core objective of the campaign was to create maximum impact for the new collection launch by reaching out to them effectively.

The campaign ran for fifteen days on hand picked impactful sites and iconic large formats sites to create maximum impression and drive the top of mind recall for the brand. With a design this intricate, Titan focused on key markets like Mumbai, Bangalore, Ahmedabad, Pune & Kolkata that could be the best bet for initial penetration. Media assets were plotted based on the media efficiency index and traffic figures. The strategy backed media plan included a good mix of billboards, gantries and pillar branding making the brand visibly profound. OMI executed this campaign identifying congregation points, nodal points, and main arterial road of each of the cities through the in-house location planning tool.

Commenting on the campaign, Naresh Bhandari, Chief Operating Officer, OMI, said "Squadron timepieces has a design theory that accentuates precision and speed and definitely caters to this adventurous side of the man that loves thrill with every tick; keeping this in mind we have handpicked some panoramic sites with head-on distinguishability at all key junctions to ensure a 'No-Miss 'visibility particularly at the TG's travel route. The campaign has already started garnering attention and getting noticed.

It's a pleasure to be associated with Titan as every brand of theirs has a unique USP and our team loves all the hard work that gets into their planning - right from tracking the TG movements to plotting the relevant location and identifying the most apt media unit. We look forward strengthening our association by offering them the very best of brand communication and explore many more ways to engage their brand with their audience.

Tags :  Titan Squadron Outdoor Media Integrated Laqshya Media Group Mumbai Bangalore Pune Kolkata Ahmedabad Watches Naresh Bhandari OOH Out-Of-Home

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