Bureau, New Delhi
Spire Healthcare, a UK-based healthcare provider, has launched an innovative month-long digital out-of-home campaign across Edinburgh. Beginning on June 14, the Channel Edinburgh campaign will introduce entertainment listings, business, sports and weather updates across screens in at Princes Street, Edinburgh Waverley Station and Edinburgh Airport.
Spire Healthcare is the first sponsor of the 'Channel Edinburgh' editorial, which was launched by JCDecaux, in partnership with Press Association (PA) in April 2017. Delivered dynamically to screens, the editorial champions the City of Edinburgh, keeping the public up-to-date with the latest business news, weather and entertainment in the capital. In addition to branded content sponsorship, Spire Healthcare has booked a campaign on Transvision at Edinburgh Waverley. Spire Healthcare's sponsorship highlights its investment in health, technology, innovation and service to the public.
"We're delighted to work with JCDecaux on our outdoor advertising campaigns. We're incredibly proud of the services we offer at Spire Murrayfield and Shawfair Hospitals so the Channel Edinburgh digital platform is the perfect opportunity for us to promote our market leading services widely throughout the Edinburgh and Lothian area," said Ken Hay, Hospital Director, Spire Healthcare.
Spire Healthcare's sponsorship campaign will see the editorial feature Spire Healthcare branding and two creative messages. 'Innovation in hip and knee joint replacements' will underline the use of robotic technology to aid surgeons in their work, with faster associated accuracy and recovery times while 'Why wait for healthcare?' will promote flexible treatment dates and payment for one-off treatments. All weather updates will include the messaging, 'Looking after you rain or shine'.
"Branded content enables a sponsor to reach audiences across the capital and creates an association with the beating heart of the city, from the thriving arts scene, to the latest business, sports and weather news. We are delighted to welcome Spire Healthcare as our first sponsor, reaching millions of eyeballs across Edinburgh over the month and creating a powerful campaign that communicates with people in a way that is relevant to them," said Ben Maher, Sales and Partnerships Director at JCDecaux.