Bureau, New Delhi
Kinetic, India's leader in contextually connecting and activating audiences on the move, took home 4 awards which included one Black Elephant (Grand Prix) for its project Mukhota - The life saving mask. Mukhota also received 2 Blue Elephants in 'Use of technology' and 'Innovative Use of technology' categories. Vodafone's World First Rainwater Harvesting Billboard campaign executed by Kinetic India also bagged a Blue Elephant.
The Kyoorius (D&AD) Creative Awards recognize, honor and award the most outstanding creative work in the Indian visual communications sphere. A specialist jury, consisting of the top creatives from across the world, was selected to judge all of the 1836 submitted entries this year.
Black Elephants (Grand Prix) are set aside for work that signifies the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting effect on the industry. WPP sister agency Ogilvy & Mather was also a Black Elephant winner.
"Winning the coveted Black Elephant at the Kyoorius awards is truly an honor. At Kinetic, we put a lot of emphasis on fresh, new thinking, and creating ideas that work. We believe Kyoorius is among the most credible and transparent awards given away in India and to walk away with 4 Elephants is extremely gratifying for us," said Suresh Balakrishna, CEO South Asia and Middle East. "Big thanks to our clients, who trust us with their business, and my team at Kinetic who will continue to produce outstanding work for them," he added.