Bureau, New Delhi
The idea was to surprise the mothers and salute their spirit of endeavoring unlimited love! Johnson Baby India wanted to give a brand experience and greetings to the mothers who were travelling via Mumbai Airport. In association with SpiceJet and GVK, the brand was able to engage the Mother's travelling with their babies on flight and surprise them with gift hampers. To engage the TG Polaroid photographs were clicked and pinned on the walls of the baby care rooms. Also, the entire brand experience was captured via video shoot. The entire campaign was conceptualized and executed by Times OOH.
Inauguration of Baby care rooms was done in real time. In addition, to provide free upgrade to mothers with babies traveling with SpiceJet surprise gifts were presented with Mother's Name and Seat No. on the Conveyor Belt at Terminal 1, Mumbai Airport capturing their experience and feedback on the LED video wall. Polaroid pictures of mothers with their babies were also pinned to the walls of newly inaugurated Baby care rooms!
It was a two day activity that turned out to be a welcoming and fruitful experience for those presented on 9th and 14th May 2017 at the airport. Besides, the Baby care rooms at Mumbai Airport shall be maintained by Johnson Baby India for 2 years from now.
Ganesh Bangalore, Vice President, Marketing - Johnson & Johnson, Consumer, India quoted- "Motherhood is an immersive experience and we at JOHNSON'S(R) Baby have been proud partners to generations of mothers in helping them provide the best for their babies.This Mother's Day gratification was a move to showcase our appreciation to the endless efforts put in by mothers who always strive to give the best for their baby; as well as reiterate J&J's support in helping them meet the changing needs of a growing baby."