Malvika Mahal, New Delhi
Chinese smartphone maker is putting in substantial endeavours to promote its new phone, Honor 8, which was launched in India on October 12 and store recently rolled out an OOH campaign in Delhi to enhance its brand value by wrapping the Delhi Metro Train and using high impact landscape media. The fully brand-wrapped Metro, plying from Samaypur Badli to Huda City Centre, was put on show from 22 may and will go on for a month. The company will also further increase the marketing spends in order to carve a space for itself in the competitive Indian smartphone market.
Inspired by the mesmerizing scenes of the Antelope Canyon, Honor 8 lite is an exquisite masterpiece of innovation technology. Featuring a luxurious 7.6mm slim, ultra-narrow bezel design formed from double-sided 2.5D glass, Honor 8 lite is flawlessly smooth with chamfered edges to give a comfortable, firm grip. A slim dual 2.5 D unibody with stunning light reflection, brushed steel effect finish, this device is the best pick for those looking for style and substance, combined.
The Yellow Line route is one of the longest routes of Delhi Metro. Besides travelling through important business hubs such as Chandni Chowk, Chawri Bazaar and Kashmere Gate, the route also covers Gurgaon, where the big corporate houses reside. This sure provides the brand all the required mileage as the TG would most certainly be visually stimulated while on the run to work. The brand is capturing average 915,172 audiences daily on this line which includes people from all walks of life.
Commenting on the respective campaign, Praveen Gupta, Director, Eg Communications said- "The Yellow Line offers a clutter free medium for the brand, besides greater reach as this line sees an estimated 1.4 million commuters daily. We are confident that this initiative would help the brand to reach out to a large pool of commuters helping them understand it in a better way. We at EG Communications are very content with the campaign activity and expect it to bring high visibility to Honor 8 and help it in delivering its propaganda."